Creative Director, Paid Social

About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About the Role There's a category that's been doing things the same way for over a hundred years. We're here to change that. Most creative directors don't dream about performance marketing. We're looking for the one who does. The one who gets genuinely excited by the question: why did that ad work? This isn't a role for someone who wants to set a vision and step back. It's for the rare CD who thinks in tests, moves fast, loves seeing their work tied directly to real results, and still has the creative ambition to push into territory no one in this category has explored yet. This role has one core mandate: make our paid social creative breakthrough. You'll have significant ownership over creative strategy and execution across Meta, TikTok, YouTube, UGC, and influencer content, and you'll play a key role in shaping where the creative goes next. This role reports into the VP of Creative & Brand. Duties and Responsibilities: Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery Develop hooks, formats, and concepts that stop the scroll and drive conversion — you understand the mechanics of direct response creative and you're constantly pushing the work further Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts Give sharp, specific, actionable feedback that elevates the team's output and moves work forward fast Stay deeply in tune with what's working across our paid social channels, using performance data as a source of creative inspiration, not just a scorecard Stay current on platform trends, competitor creative, and where the industry is heading — you bring that intelligence back to the team before everyone else catches up Champion AI adoption across the team to accelerate concepting, production, and creative iteration Lead and develop a team of two video editors, two ACDs, and a Senior Designer Build the frameworks and processes that let a lean team produce quality work at volume Manage external production partners and agency relationships as needed Qualifications and Skills: 10+ years in creative direction with a strong portfolio of paid social and direct response video creative Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube You understand hooks, scroll-stopping formats, and what drives conversion, and you can articulate the specific craft decisions that make the difference Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions Proven ability to give feedback that is sharp, fast, and elevating — you make the work better without slowing it down Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks and know how to use data to inspire creative direction without letting it replace creative instinct Experience managing and developing a small creative team including editors, designers, and ACDs AI-native: you're already using AI tools in your workflow across concepting and production and can demonstrate the workflows you've built Strong design and art direction background with sharp copy instincts — you can look at a frame an