Performance Marketing Manager

Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes. At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces. Why Hover wants you Hover is looking for a performance marketing manager passionate about driving user growth via paid channels. You will create, manage, and optimize performance marketing campaigns across multiple channels to help drive new user acquisition and incremental revenue. You will join the Growth Marketing team and work collaboratively with partners across creative, product marketing, and data teams. The ideal candidate has a proven track record in running and scaling successful performance marketing programs across various channels, strong analytical skills, and a good understanding of growth marketing principles. You will contribute by Building and managing paid advertising campaigns on Meta, Google, and other platforms focusing on new user acquisition and lead generation. Optimizing campaigns for maximum ROI and making data-driven decisions to improve performance. Tracking, analyzing, and reporting on campaign performance, providing actionable insights and recommendations for optimization. Collaborating with the creative team to develop high-converting ad creatives and landing pages. Launching ad creative and landing page tests, analyzing the results, and reporting findings and insights that inform the next test iterations. Supporting reporting and attribution infrastructure, partnering with data and engineering teams to ensure integrations between the ad platforms and our internal systems are set up correctly. Staying ahead of the curve on industry trends, algorithm changes, and platform developments to adapt to the ever-changing advertising landscape. Your background includes 3-5 years of hands-on experience running performance marketing campaigns with 7-digit monthly budgets across different channels for consumer brands. In-depth knowledge of Meta and Google Ads platforms: their capabilities, limitations, and best practices. Strong experience with BI tools such as Tableau. Strong analytical and advanced Excel skills with the ability to interpret data and draw actionable insights. Experience with high-velocity creative testing, tracking, and analyzing creative tests. Experience working with a creative team to generate new ad concepts and variations. Experience working with data and engineering teams to improve channel attribution and reporting. Knowledge of mobile attribution platforms such as Branch and Appsflyer. Familiarity with both web and mobile app tracking methodologies and understanding of the mobile marketing landscape (SKAN, privacy limitations, etc.). Self-motivated, detail-oriented, adaptable, and able to work in a fast-paced environment. You have a “get things done” mentality and are comfortable learning new platforms and tools. Strong communication skills, both written and verbal, to synthesize complex information and articulate it to your team and internal stakeholders. Nice to have: fluency in SQL Benefits Compensation - Competitive salary and meaningful equity in a fast-growing company Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents Paid