Senior Director, Growth Marketing

Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes. At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces. Why Hover wants you Hover is hiring a Senior Director, Growth Marketing to rebuild and lead our growth marketing function at a pivotal stage of company growth. This is a rare opportunity to build the engine, not just run it: you’ll shape strategy, define where we invest, and create a more predictable model for how growth marketing drives pipeline and revenue. Hover has strong product-market fit, a compelling value proposition, and a large market opportunity. The challenge is not fixing a broken story. It is building the growth system that helps us scale what is already working. You will contribute by Rebuild Hover’s growth marketing foundation across organic, paid, and sales-aligned motions. Drive measurable pipeline and revenue contribution, with particular emphasis on SEO and SEM. Establish a clear measurement framework that connects marketing activity to pipeline, CAC, and revenue. Lead and develop the initial team while building the case for future scale. Audit existing channels, attribution, and performance to determine where to invest for the highest impact. Partner closely with Sales, Product, PLG, PMM, and leadership to align strategy and execution. Stand up durable growth infrastructure and make smart early martech decisions. Your background includes Experience leading growth in a company with a mixed GTM motion across PLG, sales-led, and paid channels Deep hands-on experience with attribution, measurement, and marketing ops infrastructure Strong depth in performance and organic growth, especially SEO and SEM Experience partnering with Sales to drive pipeline, including ABM or other sales-aligned growth motions A track record of operating effectively in ambiguity and building functions from the ground up Nice to have: Series B or C experience Marketplace or blended B2B/B2C experience Experience inheriting fragmented systems and building rigor quickly Benefits Compensation - Competitive salary and meaningful equity in a fast-growing company Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents Paid Time Off - Unlimited and flexible vacation policy Paid Family Leave - We support work/life balance and offer generous paid parental and new child bonding leave Mandatory Self-Care Days - A day set aside each month to allow employees to recharge Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications Hybrid roles at Hover Hover has Hubs in San Francisco and New York City, where we expect that all employees living within a 50-mile radius of our offices will come into their local Hover office at least three times a week to build rapport and foster organic connection. At this time, Hover is not considering fully remote roles. The US base salary range for this full-time position is $235,000 - $291,000 annually. Our salary ranges are determined by role, lev