Senior Product Manager, Growth & Monetization

About Nanit: Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us. About the Role: We are looking for a growth-minded Senior Product Manager to drive impact across our full revenue funnel. This role will consider and evolve how customers discover, evaluate, purchase, and subscribe to and recommend products, from the moment they land on nanit.com through hardware checkout, software subscription, retention and referral. This is a high-impact, full-funnel role for a strategic Product Manager who can identify and prioritize high-leverage opportunities across ecommerce and subscription monetization. You’ll partner closely with cross functional teams to align roadmap priorities with business goals. This role reports to the Senior Director of Product. What You’ll Do: Ecommerce & DTC Storefront In partnership with the Sr. Director of Growth, manage the end-to-end DTC shopping experience on nanit.com Drive e-commerce performance through funnel optimization, A/B testing, UX improvements, and Shopify platform management Manage the Shopify platform and third-party integrations, identifying new opportunities to enhance customer experience and business performance Lead the ecommerce side of new product launches, including landing pages, pre-order flows, launch-day experience, and post-launch optimization. Subscription Growth & Monetization Evolve subscription strategy end-to-end: conversion, pricing, packaging, and plan tiers, with a clear point of view on how each lever ladders up to LTV Identify and prioritize opportunities for upsell, cross-sell, and revenue expansion within the existing subscriber base Advocacy and Word-of-Mouth Develop product-led growth initiatives that turn Nanit’s engaged parent community into scalable acquisition and retention engine through referrals, reviews, UGC, gifting, and community driven experiences Cross-Functional Leadership Define and track KPIs across the full funnel: site traffic, conversion rate, AOV, subscription attach rate, churn, retention, and LTV Translate customer insights, experimentation, and data into actionable roadmaps. Collaborate cross functionally with engineering, design, data, marketing, and customer success to deliver high-impact customer experiences and timely product delivery Stay current on trends in DTC ecommerce, subscriptions, and connected device monetization. Communicate product updates, performance, and strategic recommendations to stakeholders and senior leadership. Who You Are: 5+ yrs of product management experience, in ecommerce/DTC and/or subscription product companies Experience at a consumer hardware, connected device, or hardware + software/subscription company is strongly preferred (e.g., baby tech, wearables, connected home, health/wellness devices). Deep data fluency: comfortable with analytics tools (building dashboards, running experiments, and translating data into strategy. Experience with Shopify and the modern DTC stack (e.g., Klaviyo, Attentive, Yotpo, Recharge, Cordial, FiveTran). Strong cross-functional collaborator - effective at working with marketing, growth, engineering, design, ops, and customer success, especially in areas with shared ownership Excellent prioritization instincts. Comfortable managing a broad scope with lean resources and making smart tradeoffs for maximum impact. Clear communicator - equally comfortable presenting a roa