VP of Growth

VP/Director of Growth We are looking for a VP/Director of Growth to be responsible for the entire customer journey — from education and awareness through to loyalty and referral. • A leadership role owning strategy, execution, and a team of ~7 across marketing and BDR • Significant equity in an early-stage, top Google Ventures-backed startup • Seat on the senior leadership team, reporting directly to the CEO Join nPlan — build the cities of the future We’re nPlan, a Series B startup backed by leading investors, including Google Ventures. Our technology helps the world’s biggest construction projects make faster, more confident, data-driven decisions. Our customers are the largest owner/operators of energy, utility and mass transit in the world, such as Chevron, Network Rail and National Grid. By combining one of the world’s largest datasets of project plans with advanced machine learning, we forecast project outcomes and reduce risk — reshaping how major projects in construction and infrastructure get built. The Role We are looking for someone to lead our Growth team, which brings together product marketing, content and brand, growth marketing, and a BDR team of four (7 reports). Your job will be to build a programmatic, measurable pipeline engine on top of promising initiatives across ABM, events, content, and outbound. You will own the systems, the cadences, and the accountability that ensure every channel and campaign is generating maximum yield from our ICP of Enterprise Accounts. As the leader for the growth engine of a category-defining company, you will be instrumental in helping us break into the types of accounts that will drive our scale and widespread adoption. You will directly manage four Business Development Representatives, coaching them into consistent performers and ensuring the team realises the full value of our upper-funnel investments. This is not dotted-line oversight — their performance is your performance. Beyond the BDR team, you will act as the conductor for our marketing leads, partnering closely with Product and Sales for successful conversion. You will report to the CEO and sit on the senior leadership team. What We’re Looking For We’re excited to hear from people who are motivated by ownership, operational discipline, and building systems where none exist. For this role, we’re looking for someone with: • 5–8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in B2B SaaS. • Enterprise GTM experience. Our cycles run 12–18+ months from first touch to expansion. You need to have operated in an environment where pipeline is measured in quarters, not weeks, and where account-based approaches matter more than volume. • Passionate (if not obsessed!) about the customer. Understanding their needs, challenges, communication styles and where to find them. • A track record of building process and rigour where they didn’t previously exist — if you’ve only operated within mature demand gen functions, this may not be the right fit. • Strong data orientation: comfortable building/using dashboards, defining KPIs, running attribution analysis, and using data to arbitrate between competing priorities. • Comfort with a small SAM and niche markets — precision campaigns against a defined (and expanding) set of accounts, not broad-based demand gen at scale. • Excellent communication skills, both written and verbal. • Attention to detail, which you will be able to demonstrate by mentioning the word ‘crane’ in your application. We care more about potential and drive than perfection. If you’re excited by what we’re building, we want to hear from you. We need someone to: • Systematise our demand engine: establish cadences, define metrics, and create accountability across channels so we can tell what’s working, what isn’t, and where to invest next. • Have had experience at a startup or scale-up (Series A-C). • Coach and develop the BDR team through weekly pipeline reviews, call coaching, sequen