Growth Marketing

Who We Are Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too. We’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more. Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors. Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We're curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high-autonomy environment. WHAT YOU’LL DO You are building the machinery that powers our growth engine. You’ll be the intersection of engineering, marketing, and product, using AI to accelerate everything we do and building systems that scale our reach to the next 10 million developers. This is a high-impact, high-agency position to build a world-class growth function. Responsibilities include: - Build AI Automations: Design and deploy AI-driven workflows to automate lead qualification, content distribution, and personalized outreach. You should be the person asking, "How can we use LLMs to do this 10x faster?" - Own the Website: Treat our website as a product. You’ll own the performance, experiments, and conversion paths, ensuring roboflow.com http://roboflow.com is a high-converting machine. - GTM Engineering: Build the connective tissue between our tools. Whether it's connecting APIs, setting up webhooks, or building custom scrapers, you bridge the gap between marketing ideas and technical execution. - Lifecycle Marketing: Design the end-to-end user journey. You’ll use email flows, in-app triggers, and retention loops to turn a first-time user into a power user and advocate. - Analytics & Integration: You’ll ensure we have a clear view of our funnel from first touch to closed-won and find opportunities across all channels to increase leads, pipeline, and revenue. You have a track record of stitching together a Marketing stack and managing data pipelines. - Be a Generalist: On any given day, you might be building automations with Sales, working on a viral website for a product launch, or spinning up a new programmatic SEO strategy. You thrive on variety and aren’t afraid to dive into the unknown. - Ownership Mindset: end-to-end ownership of the infrastructure and the outcomes it produces WHO YOU ARE - A Technical Generalist: You are technical enough to ship your ideas and can navigate a modern tech stack. You don’t wait for an engineer to build a tool for you; you build it yourself. - Automation Obsessed: You are an expert in the modern automation stack (Zapier, Clay, OpenAI API) and love finding ways to remove manual friction. - Data-Driven: You don't just "feel" like a campaign worked; you prove it. You have deep experience with analytics tools (PostHog, Segment, Hex, etc.). - Growth Mindset: You understand that growth is a game of experiments. You ship quickly, measure, and iterate or kill projects based on how they perform. - Product-Minded: You understand developers and the B2B world. You know that marketing to this audience means being helpful, technical, and providing immediate value. Who You'll Be Working With You will directly be working with our Marketing Lead, co-founders, and every department at the company to find stories and share them with the world We are currently a team of ~120 team members located all ove