Localization Program Manager

ABOUT US At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. WHAT YOU'LL DO Sierra is rapidly expanding globally, and we're looking for a Localization Program Manager to build and scale our international localization efforts across every function — product, marketing, design, and sales. This is a high-impact, cross-functional role sitting at the intersection of operations, product, and go-to-market. You'll be accountable for our end-to-end localization program, acting as both a strategic advisor and a hands-on program manager as we enter new international markets and expand within existing ones. Based in San Francisco International Expansion Strategy - Contribute to the the country expansion playbook: build and document repeatable processes, and coordinate execution across product, marketing, design, sales, and operations - Partner with GTM Ops to align localization priorities with country expansion plans and commercial timelines Program Management - Own and communicate the localization roadmap across all workstreams, keeping stakeholders aligned on priorities and timelines - Drive cross-functional program management across product UI, product documentation, website, sales assets, and digital campaigns - Manage our translation vendors and tooling - including turnaround expectations, quality standards, and delivery - while continuously evaluating whether our tooling is set up to scale with us - Establish and own a QA framework across all localization projects, setting quality standards and ensuring consistency across markets and asset types Marketing & Web - Coordinate localization rollout priorities with the marketing team and web producer across website, content, sales assets, and digital/search ads - Design and champion best practices for digital localization in partnership with the web producer and translation vendor Product & Design - Partner with Product, Engineering, and Design teams to define and integrate localization requirements into the product development lifecycle - Monitor and support internal localization systems and workflows, partnering with Engineering to troubleshoot issues, improve reliability, and maintain scalable translation operations WHAT YOU'LL BRING - 6+ years of experience in localization, international operations, or program/project management - Proven track record owning end-to-end localization programs across multiple languages and regions, ideally including building repeatable language or market launch processes - Strategic thinker who can zoom out to advise on market entry and zoom in to manage a process. You're equally comfortable in both modes - Experience working with TMS platforms (e.g., LILT, Phrase, Smartling) and a track record of owning and improving localization tooling and vendor relationships - Exceptional cross-functional skills. You know how to build trust, drive clarity, and move workstr