Marketing Manager, Events (Europe)

ABOUT US At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney. We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do. Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. WHAT YOU’LL DO - Third-Party & Owned Events: Plan and execute Sierra’s presence at third-party industry conferences as well as Sierra-owned and field events across EMEA, from concept through completion, ensuring each event reflects our brand and mission. - Event Logistics & Coordination: Manage all pre-event logistics – including venue selection, vendor coordination, scheduling, logistics, event agency coordination and management, internal communications– to guarantee smooth operations and a seamless customer experience. - Post-Event Analysis: Track and evaluate event performance and outcomes. This includes gathering attendee feedback, measuring lead generation and ROI, and compiling post-event reports to capture lessons learned and recommendations for improving future events. - Collaboration & Growth: Work closely with the European marketing team, global events team and cross-functional colleagues (e.g. Marketing, Sales, Product) to align event plans with broader company goals. WHAT YOU'LL BRING - 8+ years of marketing experience, with deep expertise in events and field marketing. You’ve led high-impact B2B marketing programs in EMEA, with a strong track record of using events to drive enterprise pipeline and revenue. - Proven ability to plan, manage and execute exceptional events end-to-end - from executive dinners to large-scale conferences. You know how to design and deliver experiences that stand out—and tie them directly to business outcomes. - Strong commercial mindset and sales partnership. You understand how marketing drives pipeline. You’ve worked closely with regional sales teams and know how to align programs to account priorities and revenue goals. - Operational excellence and attention to detail. You can manage multiple programs across markets, timelines, and stakeholders without sacrificing quality and balancing the budget.. - Strong communication and teamwork skills, including the ability to coordinate effectively with vendors, partners, and internal stakeholders. Have a history of managing agency relationships. You can clearly articulate plans, updates, and post-event insights to all levels of the organisation. - Enthusiasm for managing events internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel. EVEN BETTER... - Enterprise and Field Marketing Experience: Familiarity with creating and executing targeted, high-impact marketing initiatives and events designed specifically for enterprise customers and field marketing contexts, aligning closely with sales teams and strategic business objectives. - A proactive attitude: Ability to thrive in a fast-paced environment with high expectations. You are resourceful and calm under pressure, willing to roll up your sleeves to get things done and solve challenges on th