Senior Manager, Demand and Growth Marketing

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com . Synack is seeking a Senior Demand and Growth Marketing Manager to build and scale a high-performing demand engine that drives pipeline, revenue, and market visibility. This role owns how Synack goes to market across channels — translating positioning and messaging (in collaboration with Product Marketing) into programs, campaigns, and digital experiences that convert. You will lead demand generation, digital performance, and web optimization — ensuring every marketing investment is aligned to measurable business outcomes. This role is a growth leader, and people manager, accountable for pipeline, performance, and scale. This is a pipeline ownership role, not a messaging role. Sounds interesting? Keep reading... Here’s what you'll do Demand Generation & Pipeline Growth: Ensure strong alignment with ICP, sales priorities, and regional focus Own end-to-end demand generation strategy across: Paid media Organic (SEO, content distribution) Partner and ecosystem channels Drive qualified pipeline (MQL → SQL → revenue) Campaign Strategy & Execution: Continuously test, learn, and optimize Translate messaging (from PMM) into high-performing, multi-channel campaigns Define campaign themes, targeting, and channel mix Ensure consistency and impact across Digital, Field, and Partner programs Website & Conversion Optimization: Own the website as a core growth channel Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation Partner with SEO and web resources to increase high-intent traffic and improve funnel performance Performance Marketing & Analytics: Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms Own measurement and optimization across: Pipeline contribution Conversion rates Channel performance Cost efficiency (CAC, ROI) Ensure decisions are data-driven and outcome-focused Channel & Lifecycle Optimization: Improve lead quality, velocity, and progression through the funnel Optimize performance across: Paid acquisition (search, social, display) Email and lifecycle marketing Retargeting and nurture programs Account-based and high-intent campaigns Alignment with Product Marketing & Brand Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently Here's what success looks like Consistent growth in qualified pipeline and revenue contribution High-performing campaigns across channels Strong website conversion and engagement metrics Clear visibility into performance, ROI, and optimization opportunities Tight alignment between strategy, execution, and results Here’s what you’ll need 8–12+ years of experience in growth marketing and demand generation in B2B SaaS environments (cybersecurity preferred) Ability to operate strategically and be hands-on Exposure to, and interest in, using AI agents to make yourself and your team more efficient Proven track record of: Driving pipeline and revenue growth Scaling multi-channel demand programs Turning strategy into measurable growth Optimizing performance at scale Strong expertise in: Funnel metrics (MQL → SQL → Closed Won) Conver