Field Marketing Manager, EMEA South

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations. Following our recent Series E funding round, where we raised $200 million, our valuation stands at $4 billion. Our total funding exceeds $530 million from premier investors including Accel, NVentures (Nvidia's VC arm), Kleiner Perkins, GV, and Evantic Capital, alongside the founders and operators of Stripe, Datadog, Miro, and Webflow. We are looking for a strategic, revenue-driven Field Marketing Manager to own and scale demand generation across the EMEA South region (France, Southern Europe, and MEA). This role is responsible for building and executing integrated regional marketing programs that drive measurable pipeline and revenue impact for our commercial teams. You will partner closely with Sales, Customer Success, Customer Marketing, and ABM Marketing to design campaigns that build and accelerate pipeline, support expansion, and increase brand presence across EMEA South markets. This is a highly cross-functional role for someone who combines strategic thinking with strong execution and a clear sense of ownership. The role - Develop and execute integrated field marketing programs aligned to regional pipeline and revenue targets - Work closely with our sales and customer success teams and forge strong communication and processes between teams - Plan and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, and etc. - Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline and sales qualified opportunities - Localise and adapt global campaigns for regional audiences, ensuring messaging resonates across France, Southern Europe, and MEA markets - Expand and adapt strategy based on learnings and analysis of sales and marketing data — both internally collected and available industry standards - Increase Synthesia's visibility and credibility across EMEA South through strategic event selection, thought leadership activations, and local storytelling - Develop relationships with key industry communities and associations across France, Southern Europe (Italy, Spain, Portugal), and MEA - Travel between our European offices in addition to the events you will be organising. It's essential that you're open and willing to travel as and when required Experience - 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech - Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs - Strong background partnering directly with Sales and Revenue teams - Experience with pipeline attribution and reporting, including sourced vs influenced pipeline tracking - Experience working across diverse EMEA South markets, with an understanding of regional cultural and business nuances Skills - Native-level French and fluent English - Additional languages (Italian, Spanish, or Arabic) are a strong plus but not required - Deep understanding of regional pipeline planning across multiple markets - Experience managing marketing automation and CRM platforms (HubSpot & Salesforce) - Strong analytical skills with ability to translate data into actionable insights, including pipeline attribution reporting - Ability to localise and adapt marketing content and campaigns for diverse regional audiences - Exceptional project management and organisational skills Traits - Highly proactive with strong ownership mentality - Comfortable balancing strategic