GTM AI Operations

We are looking for someone in the Boston, MA area for a Hybrid work environment. Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. The Sales Operations team is looking for a GTM Engineer for Data Infrastructure & AI Intelligence to be the foundational architect of our sales data ecosystem. You'll own the integrity, structure, and intelligence layer of our CRM and data stack, ensuring every rep, manager, and executive is working from a single source of truth. You'll build the clean data foundation that powers forecasting, pipeline management, and revenue decision-making across the company. A day in the life (Responsibilities) Conduct a comprehensive audit of the CRM and data stack, identifying duplicates, stale records, broken field mappings and data gaps Establish and enforce data governance standards and ownership rules for core CRM objects (Accounts, Contacts, Leads, Opportunities, Activities), including field definitions, required values, and lifecycle states Define and maintain a canonical data model and data dictionary that aligns GTM teams on consistent terminology, segmentation logic, and record hierarchy (parent/child accounts, territory assignments, etc.) Design, build, and maintain automated deduplication, normalization, and enrichment plays that create a clean, trusted data layer across the full GTM stack Integrate third-party enrichment providers to fill data gaps and keep account and contact records current and actionable. Implement ongoing data health monitoring with automated alerts and SLA-driven remediation workflows so degradation is caught before it impacts reps or reporting Build and maintain pipeline dashboards, activity data models, and stage progression metrics that provide real-time visibility into revenue performance Partner with Finance and RevOps on forecasting models, ensuring underlying data is accurate, consistently defined, and reconcilable across systems (CRM, data warehouse) Serve as the authoritative data partner for QBR prep, board reporting, and ad hoc revenue analyses — bridging raw system data and executive-ready insights Partner with Sales, Marketing, and Finance stakeholders to surface data quality issues at the source, build shared accountability, and close gaps in activity capture (calls, emails, meetings) so sellers' work is accurately reflected in coverage and productivity metrics What you'll need to thrive (Requirements) 8+ years in Revenue Operations, Sales Operations, or GTM AI Engineering, with at least 2 years focused on CRM data architecture and infrastructure Deep Salesforce expertise: hands-on experience with data modeling, field configuration, validation rules, flows, and cross-object relationships at scale Demonstrated ability to design and implement end-to-end data pipelines from raw 1st party CRM data entry through normalization, enrichment, deduplication, and reporting-ready output Agent building: Demonstrated experience designing, building, and deploying AI agents and agentic workflows that transformed real work not just using AI, but building with it Strong SQL skills and comfort working directly in a data warehouse environment (Snowflake, BigQuery) for data validation, transformation, and pipeline QA Experience building and owning reporting infrastructure in a BI or dashboard tool (Tableau, Looker, Sigma, Salesforce Reports & Dashboards) with a focus on pipeline and revenue metrics Data governance mindset: you think in systems, not fixes — you build standards, document them, and hold the line on data quality over time. Working understanding of data privacy regulations and compliance a plus. Strong communicator who can translate data concepts for non-technical audiences, including senior Sales and Finance leadership. What will help you stand out (Nonessential Skills/Nice to Haves) Experience with data enrichment and identity resolutio