Growth Marketing Specialist (B2B)

Working At Bitso We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization. To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy. Your Purpose We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency. You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between. We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you. Reports To Senior Marketing Manager for Bitso Business - Ingrid Carraro Who You Are 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops. A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull. Solid experience managing events and marketing budgets , vendor contracts, and multi-vendor logistics. Hands-on proficiency with HubSpot (Marketing Hub & CRM). Strong analytical skills : you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling. Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable. Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls. Excellent written and verbal communication in English and Spanish. Based in Mexico City with availability for occasional travel. Nice-to-Have Experience in fintech, financial services, or enterprise SaaS B2B environments. Familiarity with ABM platforms (Demandbase, 6sense, HubSpot ABM). Experience with paid media management (Google Ads, LinkedIn Ads, Meta). Knowledge of SEO/SEM fundamentals and content marketing strategy. Experience with analytics and BI tools (Google Analytics, Looker, Tableau). Experience with event platforms (Whova, Cvent, others). What You Will Do Event Marketing & Field Programs Manage the end-to-end logistics of B2B marketing events: trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations. Source, negotiate, and manage external vendors (venues, A/V, catering, booth production, swag, event platforms) and own all related contracts and payments. Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact from every event dollar spent. Capture and repurpose event content (recordings, insights, testimonials) into downstream marketing assets. Budget, Vendor & Project Management Own and manage marketing budgets across events and campaigns: forecasting, PO tracking, invoice reconciliation, and ROI reporting. Manage multiple vendor and agency relationships simultaneously, ensuring deliverables are on time, on budget, and on brand. Maintain rigorous project management practices across all workstreams — timelines, briefs, status updates, and stakeholder alignment. Marketing Operations & Analytics Be able to manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards on HubSpot. Ensure data hygiene across the CRM: proper UTM