Lifecycle Marketing Manager

About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence. Role Summary Location: Buenos Aires, Argentina Hybrid Full-time We’re looking for a highly strategic and data-driven Lifecycle Marketing Manager to lead customer engagement, retention, and growth initiatives across the region. This role will be responsible for developing and optimizing lifecycle marketing strategies that drive customer engagement, product adoption, retention, and long-term revenue growth. The ideal candidate is a lifecycle marketing expert with a strong growth mindset, capable of combining strategic thinking with hands-on execution in a fast-paced, cross-functional environment. What you’ll do: Serve as the subject matter expert and primary contributor to lifecycle marketing strategy and tactics for the region Act as a thought leader in identifying customer engagement opportunities and developing champion/challenger strategies to continuously optimize performance Partner with Regional GTM, Marketing, and key stakeholders to localize and enhance existing customer journeys Analyze critical customer touchpoints and maximize commercial opportunities through timely and relevant engagement strategies Track, report on, and analyze key performance metrics to identify ongoing opportunities for program improvements Drive customer revenue and profitability through increased engagement, product adoption, retention, and lifetime value Innovate and experiment with new channels and touchpoints to improve how the organization connects with customers throughout their journey Develop and execute testing frameworks across the customer lifecycle to identify, scale, and optimize the most effective growth strategies Implement lifecycle marketing programs focused on conversion, retention, cross-sell, up-sell, and win-back initiatives Collaborate cross-functionally to ensure customer-centric experiences that support business growth objectives Who you are: 7+ years of experience managing lifecycle marketing, customer engagement, cross-sell, and up-sell programs Strong growth mindset with a focus on scalable, data-driven strategies Ability to think strategically while executing tactically in a fast-paced environment Excellent communication, stakeholder management, and leadership skills Proven track record of driving customer engagement, retention, and long-term profitability growth Strong experience developing and executing customer conversion, retention, and win-back strategies Deep understanding of customer segmentation, customer lifecycle management, and journey optimization Highly analytical, with experience tracking and interpreting performance metrics to drive decision-making Comfortable working cross-functionally with marketing, GTM, product, and commercial teams Passionate about testing, learning, and continuously improving customer experiences through experimentation and innovation. #LI-FD1 The Payoneer Ways of Working Act as our customer’s partner on the inside Learning what they need and creating what will help them go further. Do it. Own it. Being fearlessly accountable in everything we do. Continuously improve Always striving for a higher standard than our last. Build each other up Helping each other grow, as professionals and people. If this sounds like a business, a community, and a mission you want to be part of, apply today. We are committed to providing a div