Senior Product Marketing Manager, Data

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Senior Product Marketing Manager, supporting Twilio data products, including Twilio Segment customer data platform (CDP). About the job Data is complex; our story shouldn't be. We’re seeking a Senior Product Marketing Manager who thrives on transforming complex technical concepts into human-centric narratives that resonate. You’re someone who isn't afraid to get under the hood of our data products to truly understand how they work, so you can communicate how they change the game for our customers. You build domain expertise through market and customer research, using those insights to craft impactful messaging and positioning that differentiates Twilio in the market. You’ll partner with Product and other cross-functional teams to refine product strategy, influence roadmap, and drive product launches that grow awareness and adoption. Responsibilities In this role, you’ll: Develop compelling, audience-specific messaging, positioning, and content that differentiates all of Twilio’s data products in the market. Build a deep understanding of our customers and user personas through research and direct engagement, and use that insight to shape our go-to-market strategy, use cases, and product roadmap. Lead cross-functional product launches, working across Marketing, Product, Sales Enablement, GTM, and Support teams to drive awareness, demand, and usage of data products. Champion our customers while influencing product development and ensuring alignment with customer needs through the Twilio Product Development Lifecycle (PDLC). Translate technical product features (e.g., pipelines, data warehouse interoperability, identity resolution, governance, APIs, etc.) into differentiated narratives, customer outcomes, and value-driven proof points. Cultivate customer advocates in partnership with Customer Marketing to drive awareness through written case studies, blogs, and speaking engagements. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: You have 5+ years experience in product marketing or technical marketing. You have worked in product marketing in the customer data, data warehouse, or customer experience technology space. You have a proven ability to synthesize complex, technical product features into simple, value-driven stories that resonate with both technical buyers and C-suite executives. You know how to turn data into a story. You know how to turn a story into a presentation. You are able to clearly articulate complex concepts to leave a lasting impression. You have a "get under the hood" mindset with the ability to understand data architectures, APIs, and CDP workflows enough to explain them accurately to any audience. You are a strategic thinker—you like to build a deep domain expertise through primary and secondary research and can apply that research to develop positioning, thought leaders