Lifecycle Marketing Manager

About Uphold Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold integrates with more than 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity and optimal execution. Uphold never loans out customer assets and is always 100% reserved. The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website ( Transparency Page ). Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. To learn more about Uphold, please visit https://uphold.com . The Opportunity We are seeking a talented and data-driven Lifecycle Marketing Manager to help develop and execute the lifecycle engagement strategy for Uphold's Consumer Division. Reporting to the Head of Lifecycle & CRM, this highly impactful role will focus on building and optimizing programs that drive customer retention, increase transaction frequency, and enhance overall customer lifetime value (LTV). The Lifecycle Marketing Manager will work cross-functionally across Marketing, Product, Data Science, Engineering, Regulatory, and Operations to execute scalable, data-informed campaigns that deepen engagement across Uphold's diverse consumer segments. This is a hybrid role based in New York , with an expectation of in-office presence weekly. Key Responsibilities: Contribute to the growth of Uphold's monthly transacting customers and drive sustained customer activity. Increase transaction volume and frequency among existing users. Drive product adoption across Uphold products and features. Improve customer lifetime value (LTV) through targeted retention efforts. Reduce churn and customer dormancy rates. Build and implement re-engagement strategies to activate dormant users. Design and execute customer journeys tailored to different segments. Refine personalization, behavioral triggers, and campaign strategies. Apply a structured approach to customer retention aligned with lifecycle stages and segment value. Contribute to a high-performing, data-driven, and iterative lifecycle marketing team. Key Skills: Translate customer data, behavioral trends, and cohort performance into actionable programs. Execute and optimize lifecycle marketing initiatives, reactivation campaigns, and loyalty strategies. Launch and refine behavioral trigger campaigns to drive engagement at key moments. Apply test-and-learn methodologies to optimize performance across the funnel. Collaborate cross-functionally with Product, Marketing, Support, Risk, Compliance, and other key stakeholders. Deliver reporting and insights on customer retention, engagement, and LTV to lifecycle and marketing leadership. Monitor and maintain channel health across email, push, SMS, and in-app messaging. Required Qualifications: 5+ years of experience in lifecycle marketing, retention, CRM, or campaign management. Demonstrated success executing lifecycle programs that improve retention and engagement. Strong analytical mindset with experience in cohort analysis, segmentation, and experimentation. Skilled at collaborating cross-functionally in dynamic environments. Comfortable working in a fast-paced, results-driven environment. Empathy for users and a passion for building engaging, value-driven experiences. Prior experience in B2C fintech, crypto, trading platforms, or scaled consumer tech is a strong plus but not required. What We Offer Innovation and Impact: Contribute to pioneering projects in a dynamic and challenging environment. Competitive Compensation: Performance bonuses, and comprehensive benefits on top of a competitive salary. Strong Company Culture: Thrive in a s