Director of SDR

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! At Preply, we've built our reputation by excelling in the B2C market, but we are also revolutionizing corporate language learning with our Business solutions. Preply Business offers corporate language training for international teams to build stronger global teams through personalized training for every department and business goal. Guided by our vision to Power People’s Progress and our mission to create life-changing learning experiences, we empower companies to unlock clearer communication and real business impact. As Head of SDR, you will own the Sales Development function. You will lead the SDR organization from the ground up, setting the vision, defining the strategy, and implementing the systems and processes that drive pipeline growth and fuel our success. This is a high-impact leadership role reporting into the VP of B2B, with direct accountability for pipeline contribution and outbound strategy and inbound execution. What you’ll be doing: Team Ownership & Leadership - Lead a high-performing SDR organization, including defining the operating model, hiring top talent, and creating a culture of performance and learning. - Coach SDR Team Leads, embedding a culture of cold calling excellence, peer learning, and continuous development. - Define and execute scalable hiring, onboarding, enablement, and career development programs to attract and retain top SDR talent. Strategy & Systems Development - Own and evolve the global SDR strategy across inbound and outbound motions, tailoring approach by segment (mid-market, enterprise) and region. - Define and implement core systems and processes to drive alignment, efficiency, and accountability across the SDR function. - Work with revops on the reporting suite and cadence needed to monitor performance and ensure the management of SDR headcount capacity needs to hit pipeline goals. - Collaborate with RevOps to deploy tooling and automation that accelerates prospecting quality and efficiency, including account scoring and enrichment. Pipeline & Performance Accountability - Take full responsibility for SDR pipeline contribution targets (e.g., SQL volume, pipeline revenue), ensuring SDRs are consistently generating high-quality meetings. - Build a data-driven culture of performance, using leading and lagging indicators to coach, forecast, and optimize. - Partner closely with Sales and Marketing leadership to ensure alignment on target account strategies, qualification methodology and collaboration processes Process Innovation & Optimization - Continuously iterate on outreach strategy, cadences, and messaging across channels, leveraging the latest innovations in AI and automation. - Drive experimentation in outbound approaches to increase conversion rates and improve funnel velocity. - Monitor team health and productivity, ensuring strong activity levels and ensuring sustainable performance through thoughtful workload management. Cross-Functional Collaboration - Act as the voice of the SDR team across the business, aligning with Product, Marketing, Sales, and RevOps to support revenue goals a