SEM Manager

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! As an SEM Manager, you’ll play a key role in scaling and optimizing our global paid search engine growth. You’ll turn data into strategy, automation into advantage, and experimentation into meaningful business impact - shaping how millions of learners discover Preply worldwide. WHAT YOU’LL BE DOING: - Independently manage and optimize SEM campaigns across Google and Microsoft Ads, including keyword management, bidding, account structure, and creatives. - Use performance data to form hypotheses and apply optimizations that improve ROI, conversion quality, and overall efficiency. - Design and run basic A/B tests, defining clear hypotheses, success metrics, and expected outcomes. - Build and maintain channel-level reports and dashboards (e.g. Looker) to monitor performance and surface optimization opportunities. - Work closely with Data and Martech teams to ensure accurate tracking and effective use of the MarTech stack. - Collaborate with Localisation, Creative, and Brand teams to plan creative strategy and ensure successful rollout across campaigns. - Contribute to SEM and broader marketing strategy through insights, experimentation, and strong execution. - Share learnings within the SEM team and Marketing Chapter, contributing to the development and adoption of channel best practices. WHAT WE’RE LOOKING FOR - 4+ years of SEM experience in high-growth B2C environments, ideally with exposure to subscription-based models. - Proven ability to scale growth efficiently (LTV/CAC) across diverse products and regions. - Deep expertise in Google Ads operations, bidding strategies and automation. - Strong analytical and technical fluency with tools like Looker, Snowflake, and attribution systems. - Effective stakeholder manager - able to align Data, Martech, Product and Marketing teams around shared goals. - Hands-on with experimentation, designing A/B, geo and incrementality tests to drive measurable ROI. - Creative problem solver who combines analytical rigor with ownership and initiative. #LI-AM2 OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. - Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. - Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. - Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. - Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We