CRM Marketer

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. WHAT YOU’LL BE DOING: We’re looking for a CRM Marketer to join our fast-paced, cross-functional CRM team. In this role, you’ll drive high-impact lifecycle marketing initiatives and tactical campaigns designed to activate, engage, and retain Tutors — helping them succeed on the platform while delivering an outstanding learning experience to our learners. This is a high-ownership role ideal for someone with a strong analytical mindset, CRM operational expertise, and a passion for delivering meaningful user experiences through lifecycle automation. - Design & optimize lifecycle marketing campaigns across key customer journeys using Email, Push, and in-Product channels. - Own end-to-end campaign execution: from brief and segmentation to operationalization, A/B testing, QA and performance analysis. - Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude. - Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV. - Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling. WHAT YOU NEED TO SUCCEED: - 5+ years of experience in CRM Marketing roles in large B2C tech or e-commerce companies with advanced CRM Marketing practices. - Hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact. - Able to design and present effective and innovative mid and long term ideas that drive channel & product growth - Data-driven mindset with expertise analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools. - Proven experience with CRM tools and ESPs, including complex 360 AB testing. Experience with Braze is a plus. - Understanding of CRM tech stack & data infrastructure - Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment - Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines. WHY YOU’LL LOVE IT AT PREPLY: - An open, collaborative, dynamic and diverse culture; - A generous monthly allowance for lessons on http://preply.com/Preply.com http://Preply.com, Learning & Development budget and time off for your self-development; - A competitive financial package with equity, leave allowance and health insurance; - Access to free mental health support platforms; - Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; - The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep