Senior CRM Executive

Blue Light Card. Individually great, together unstoppable The Role and the Team The CRM team at BLC is in an exciting moment. The team is actively embracing AI and new tooling to work faster and smarter, giving members more personalised, responsive experiences. It’s a team that welcomes new ideas and gives people room to explore, rather than working from a rigid playbook. We’re looking for a Senior CRM Executive to join on a 6-month fixed-term contract. You’ll sit within a collaborative CRM function and report to the Senior Lifecycle CRM Manager, partnering closely on the strategic direction while owning the day-to-day build and execution of campaigns across email, push, SMS and in-app via Braze. There’s real impact to be had here, and plenty of scope to bring your own thinking to how that’s done. What You’ll Do • Build and schedule lifecycle, transactional and promotional campaigns across email, push, SMS and in-app messaging using Braze, including complex canvas builds • Lead re-engagement campaigns for members approaching renewal, contributing to copy, structure, and testing strategy • Develop and maintain email templates from scratch, owning both the copy and structural build • Support large-scale automated journeys including onboarding, renewal and win-back programmes, keeping content accurate and seasonally relevant • Apply segmentation, tagging and personalisation to ensure dynamic content renders correctly across all member segments • Coordinate with internal teams including Product, Member Operations and Legal to ensure campaigns meet business and compliance requirements • Lead campaign QA and end-to-end testing, with particular care for logic-heavy and segmented workflows • Monitor live campaign performance and contribute to reporting, translating data into clear insight and actionable next steps What You’ll Bring • A background in CRM or lifecycle marketing, ideally within a digital, subscription, or consumer-facing environment • Proven hands-on experience with Braze, including building complex canvases and multi-channel campaigns across email and push • The ability to work independently and take initiative without needing detailed briefs, bringing your own structure and thinking to campaigns • Experience building email templates from the ground up, covering both copy and structural design • Practical knowledge of segmentation, A/B testing, and campaign performance metrics • Strong planning skills and the ability to manage multiple workstreams simultaneously, including leading smaller initiatives end to end • Experience with HTML or Liquid scripting would be a bonus, but is not essential Our Culture Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service. We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working. Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a