Vice President of Operations

Preferred Location: Richmond, VA (open to Remote USA) Role Summary The Vice President of Operations leads the execution of operational strategy for the Conserva Irrigation franchise system. This role is responsible for achieving business unit financial objectives, improving franchisee unit economics, and delivering world-class training, coaching, and support. The VP ensures alignment with Empower Brands’ strategic goals while building the infrastructure, talent, and accountability needed to drive sustainable system growth. Key Responsibilities Operational Leadership & Strategy Assist in setting strategic direction and aligning brand objectives with Empower Brands’ overall goals Provide overall direction and guidance for system-wide operational activities Establish and evolve operating policies, standards, and service offerings to strengthen the brand Franchisee Performance & Support Lead the support team in delivering proactive training, coaching, and mentoring to franchisees Drive improvements in franchisee performance, unit growth, and profitability Oversee onboarding of new franchisees and ensure effective ramp through ongoing reinforcement Financial Performance & Accountability Own achievement of annual budget and EBITDA targets Monitor financial performance and ensure alignment with monthly and annual goals Ensure appropriate metrics, reporting, and accountability systems are in place Commercial Division Leadership Oversee development and growth of the commercial irrigation division to meet national and regional customer needs Ensure alignment between commercial initiatives and broader operational strategy Sales, Training & Cross-Functional Alignment Partner with the Director of Sales & Training to support sales effectiveness and franchisee growth Collaborate with Marketing to drive lead generation and revenue opportunities Support development and execution of training programs, regional meetings, and annual conventions Team Leadership & Development Hire, develop, and lead a high-performing team including Franchise Business Coaches and functional leaders Build organizational capability to support continued system growth Foster a culture of accountability, performance, and franchisee success Brand Stewardship & Compliance Maintain strong knowledge of franchising and industry dynamics to evolve the business model Ensure adherence to legal guidelines, brand standards, and ethical business practices Build strong relationships with franchisees to support long-term success Qualifications: 5+ years of leadership experience in franchise, multi-unit, or home service based operations Proven ability to drive business performance, operational execution, and team development Strong financial acumen, including P&L management and KPI-driven decision making Demonstrated success in building relationships and influencing performance across a distributed network Excellent communication, leadership, and problem-solving skills Bachelor’s degree required Ability to travel up to 30% WHO WE ARE: Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com . Note: This job de