Programmatic Analyst, Campaign Targeting & Pricing

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Location: Cincinnati, OH (Hybrid: 2 days in office / 3 days remote) Job Summary: We are seeking a data-driven and strategic Programmatic Campaign Targeting & Pricing Analyst to support campaign pricing, audience targeting, and digital media strategy across our network. This role sits at the intersection of analytics, programmatic media, and client strategy—primarily focused on campaign pricing and targeting. You will partner closely with client sales, strategy & insights, and ad operations teams to design effective, data-informed media campaigns that align with client objectives, maximize inventory utilization, and drive measurable performance. This role plays a critical part in delivering scalable growth through precise targeting and thoughtful pricing strategies What You’ll Do: Campaign Pricing & Targeting (Core Focus) Design and price point-of-care and programmatic media campaigns that align with client goals and available inventory. Develop targeted campaign structures using audience insights, prescription data, demographics, and market trends. Ensure proposals meet company pricing standards while maximizing yield and growth opportunities. Maintain visibility into inventory availability, historical pricing trends, and competitive dynamics. Campaign Strategy & Proposal Development Collaborate with sales teams to build customized, data-driven proposals aligned to client objectives and budgets. Translate client needs into compelling, clear, and strategic media recommendations. Guide stakeholders through programmatic campaign options and targeting strategies. Data Analysis & Insights Analyze large datasets to inform targeting and pricing decisions. Support renewal strategies and upsell opportunities through data-backed recommendations. Cross-Functional Collaboration & Process Improvement Partner with strategy & insights, client sales, and ad operations teams to align on campaign goals and execution. Contribute to building scalable processes for campaign scoping, targeting, and pricing. Identify opportunities to improve efficiency, accuracy, and performance across workflows. What We Need: 1–3+ years of experience in digital advertising, programmatic media, analytics, or pricing. Advanced Excel skills (pivot tables, lookups, data analysis) and experience working with large datasets. Ability to analyze performance data and translate insights into actionable recommendations. Preferred Qualifications: Bachelor’s degree in Analytics, Advertising, Business, Healthcare, or related field. Experience with Salesforce, Looker, SQL, or similar tools. Strong understanding of programmatic ecosystems (SSPs, DSPs, RTB, DMPs, ad exchanges). Exposure to pharmaceutical or healthcare data. What You’ll Need to Succeed: Strong analytical mindset with attention to detail and a passion for working with data. Excellent communication skills and ability to collaborate across teams and stakeholders. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Curiosity and initiative to continuously improve processes, strategies, and outcomes. A strategic mindset with an interest in evolving programmatic media and targeting capabilities. About PatientPoint: PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com . Latest N