Product Manager, Ad Tech

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Job Summary PatientPoint is seeking a Product Manager to join our growing Adtech team focused on scaling PatientPoints advertising platform, with a focus on our DOOH point-of-care products. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives. You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across our healthcare-focused digital ad products. You will collaborate and contribute closely with peers focused on (de-identified) targeting and programmatic monetization. What You’ll Do Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives. Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools. Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms. Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution. Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement. Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation. Translate strategic product vision into detailed execution plans Drive post-launch feedback loops and product iteration Contribute to platform documentation, process design, and product enablement materials What We Need 3+ years of experience in product management, ideally within Adtech, digital media platforms (with a focus on publisher experience), or health tech environments. Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms. Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation. Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations. Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations. Experience with DOOH products and capabilities in that context (ex. Content loops, ad products, personalization) Previous experience with DOOH platforms such as BroadSign, Vistar, SignageOS, or similar is a plus. Experience with Adtech platforms (Adserver, SSPs, DSPs) and their standards (openRTB, VAST, etc.) Technical proficiency with analytics and management tools such as Salesforce, JIRA, Looker, and SQL. Desired Qualifications Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI. Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations. Previous ownership and accountability for revenue-generating products, including budgeting, forecasting, and financial analysis. Technical proficienc