Director of Marketing Analytics (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role We are looking for a Director of Marketing Analytics to lead the strategy, execution, and evolution of marketing analytics at Rula. Reporting to the VP of Analytics, you will partner closely with Marketing, Finance, and Product teams to drive efficient, scalable acquisition and retention strategies through data. This is a new high-impact leadership role where you’ll define how we measure marketing performance, allocate spend, and unlock growth opportunities across paid and organic channels. Leading a small team of data scientists, you will draw from your vast analytics toolkit to translate broad questions into actionable research and discovery plans, perform proactive data exploration to identify critical insights, design and scale A/B testing frameworks to improve funnel performance and channel effectiveness, and communicate results in a clear and compelling manner. You will act as a thought partner to the Chief Marketing Officer as well as their direct reports and their teams, to help them make the best strategic and operational decisions to help Rula drive profitable growth. Required Qualifications - 10+ years of related professional experience with 3+ years focused in marketing analytics - 3+ years of experience managing and developing high-performing teams - A Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation - Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.) - Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.) - Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting - Experience setting up Multi-Touch Attribution solutions - Experience building processes around data standardization, goaling and reporting - A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth Preferred Qualifications While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement. - Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities - Proficiency with Python/R (or similar programing tools) for analytics and scripting - Experience leveraging AI and emerging technical tools for marketing analytics We're serious about your well-being! As part of our team, full-time employees receive: - 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii