Sr. Sales Manager (Remote)

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii. About the Role We are hiring a Sr. Sales Manager to lead the field team to drive forward the Rula mission. In this role, you will lead and develop a team of Account Executives who work directly inside medical practices across the Eastern and Central United States, turning provider interest into real referral partnerships that get patients into needed care. To do this, ~50% travel is required. Behavioral health has historically operated in a silo, disconnected from the primary care relationships that patients trust most. This role is about changing that at the source. The providers your team works with are not just being asked to add a new vendor. They are being asked to see mental health differently: not as something they can hand off with a pamphlet, but as a clinical responsibility they own. Getting a patient into behavioral health care is not a nice-to-have in a quality care model. It is a need-to-have, and it is on the PCP to make it happen. Your team's job is to shift that perspective, equip providers with the tools to act on it, and hold the connection between primary care and mental health together in a way the system has never done well. You will be in the field coaching your team through those conversations, ensuring that every signed practice becomes an active one, and raising the standard for what patients can expect when they ask their doctor for help. This role reports directly to the Director of Provider Group Sales and sits at the core of how Rula grows. This role offers a 60/40 compensation structure (60% base salary / 40% uncapped variable pay). Your earnings are directly tied to performance, offering unlimited upside and strong potential to exceed your target earnings. Required Qualifications - 7+ years of field sales experience selling to outpatient medical practices, with demonstrated success across multiple practice types (solo, small group, mid-market) and multi-stakeholder buying processes involving physicians, office managers, and administrators. - 2+ years of direct people management with at least 3 direct reports in a field sales environment. Must include hands-on accountability for field activity metrics (visits, meetings, demos) alongside revenue outcomes, and demonstrated ability to develop and retain high-performing reps. Candidates must also be comfortable managing a distributed team remotely, including asynchronous coaching, virtual pipeline reviews, and maintaining rep engagement without daily in-person oversight. - Proven ability to drive provider behavior change beyond the point of agreement. - Hands-on experience with in-person sales tactics in clinical settings, including lunch and learns, cold walk-ins, scheduled office visits, and rep ride-alongs. Candidates should be comfortable in clinical environments and capable of coaching reps on field presence, not just remote or inside selling. Prior experience building or running territory coverage plans is a plus. - Must be based in EST or CST timezone, with the ability to travel ~50% or more within territory for field visits, team ride-alongs, and practice-level activation support. Preferred Qualification