Marketing Lead - UAE

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time. We’re experiencing rapid growth in both client base and team, which now comprises around 500 people across our offices worldwide. As we continue to scale, we’re looking for more bright minds who are excited to make a real impact by solving complex problems. Osome is redefining the "back office" for the next generation of UAE entrepreneurs. As our Marketing Lead for the UAE, you will be the primary engine of our regional growth. This is a high-autonomy role requiring a rare "full-stack" marketer: someone who can draft a 12-month strategy on Monday and execute a high-converting LinkedIn ad campaign on Tuesday. You will own the entire funnel—from the moment a founder thinks about incorporating in a Free Zone to the day they become a long-term accounting client. You’ll leverage digital precision, lifecycle automation, and high-impact field marketing to make Osome the "default" choice for UAE SMEs What to expect: You’ll handle real client accounts, not dummy data Accuracy matters — mistakes don’t hide for long You’ll communicate with clients and internal teams regularly If you want to build confidence, judgement, and ownership, it will be. Responsibilities (how we will measure success): Accelerating Pipeline and Revenue impact by defining & executing demand generation programs LTV/CAC Ratio for Field and Partner-sourced customers; Leads to Sales Qualified Leads (SQLs) Conversion Rate Brand Authority: Ensure the Osome brand speaks the language of the UAE—both literally and culturally, positioning us as a local expert with global tech. Full-Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data-driven nurture sequences that reduce sales friction. Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create "bundled" growth opportunities. Go-To-Market (GTM) for Local Features: Lead the launch of UAE-specific product updates, such as Corporate Tax filing modules or localized VAT tools. Strong understanding of the Fractional / freelancer market Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems What you'll do: Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements). Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders. Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management. Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education-led events for founders. Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE. Closed loop assessment: Track, measure, and report effective