Growth Marketing Lead, Performance

About us Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes. In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started. About the role We're looking for a Growth Marketing Lead, Performance to own paid acquisition and drive broader growth in the business. As a member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social, search, and emerging channels, and work closely with the Head of Marketing to continue building and scaling Garage’s growth machine. The ideal candidate is someone who balances analytical rigor with the understanding that the biggest growth drivers happen outside the ad account. - Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency. - Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health. Understand what changes at scale and make disciplined decisions around where to invest. - Test and learn, constantly. You will develop hypotheses, test, and iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently. - Measure rigorously, act intuitively. You read between the lines and see the bigger picture in the numbers. You understand incrementality, multi-touch attribution, and test design, yet are comfortable navigating when data is incomplete or ambiguous. - Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing. What we’re looking for - You love the energy of a high-growth environment where every day looks a little different - You like to go deep on performance marketing but can think and work like a generalist - You have good judgment, high integrity, and a no-task-too-small mindset Required - Bachelor’s degree from an accredited university - 4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company - Demonstrated success scaling paid social and search programs while maintaining efficiency - Are T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — you've owned or can credibly own adjacent levers (CRO, partnerships, web experiments) - Are rigorous about measurement and can tell real incremental growth from vanity metrics - Have strong creative instincts and can direct high-velocity creative testing by briefing a creative team well - Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable, etc. Nice to have - Experience scaling marketplace businesses - Have built and scaled accounts from scratch Our values - Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning. - Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong. - Customer focused. We have a genuine love for our customers. Customer success is our success. - Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate. Why Garage? - Our product is something people use everyday to buy the eq