Senior Competitive Intelligence Manager

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Rippling’s competitive landscape includes entrenched legacy players, fast-moving point solutions, and a handful of well-funded platforms all trying to tell a similar story. Winning in that environment requires more than good product. It requires a company that understands the competitive landscape deeply, forms a point of view on where things are heading, and translates that into how we sell and position. That’s this role. You'll own Rippling's competitive intelligence program end to end. At its core, this role is about answering two questions better than anyone else: What are competitors actually doing and what does it mean for how we win? You’ll keep a close pulse on the market—what competitors are building, how they’re pricing, and how they’re positioning—and turn that into material that actually helps our sales team win deals.Clear, sharp battlecards, tight talk tracks, and guidance when deals are on the line. We’re looking for someone who is deeply curious about the market, forms strong opinions, and can connect competitive dynamics to how Rippling should position and sell. You’ll work closely with Sales to understand how deals are actually won and lost, and partner with Product Marketing to sharpen our messaging in response. Competitive intelligence has traditionally been slow and manual—tracking competitors, updating assets, answering one-off questions. AI changes the equation. In this role, you’ll build an AI-native program that automates the repetitive parts of CI—so you can spend your time where it matters: forming a point of view and shaping how Rippling responds. What you will do Own competitive intelligence end-to-end: Be the authority on how competitors are building, pricing, and messaging. Know the landscape well enough to have a point of view on where things are heading and what it means for Rippling—and bring that to Product Marketing, Sales, and leadership proactively. Build a best-in-class enablement suite: Create the core competitive toolkit—battlecards, objection-handling guides, talk tracks, and comparison content that is clear, concise, and that reps will actually use in a live deal. Turn data into decisions: Own the win/loss motion from collection to synthesis. Identify patterns, not just anecdotes, and translate them into clear actions for GTM teams. Be a trusted partner to Sales: Be the person reps call when they're in a competitive deal. Answer questions fast, understand how deals are won and lost, and build the kind of trust that comes from being consistently useful. Build an AI-native program: Design workflows that automate competitive monitoring, asset creation, and field Q&A. Keep the program current without constant manual effort—and focus your time on insight and strategy. What you will need 5+ years in competitive intelligence, product marketing, or a closely related role in B2B SaaS. Strong writing and communication—you produce material that's clear, concise, and easy to act on; you know how to edit out the noise. Analytical instincts—you can synthesize information into a po