Product Marketing Lead, Spend (Hybrid Based in NYC)

You will be based in our NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Rippling Spend is the first all-in-one spend management platform that brings payroll, corporate cards, expense management, travel, bill payments, procurement, and more into a single system. It gives companies complete control over every dollar spent - without having to lift a finger. As the Product Marketing Lead for Rippling Spend, you’ll own the positioning, messaging, and sales enablement for every current and upcoming product (5+ SKUs and growing) as you help scale ARR across the United States, Canada, and Europe. This is a high-ownership, 0 → 1 builder role - ideal for someone who thrives in ambiguity, acts with urgency, and wants to build high-impact programs from the ground up. What you will do Define the positioning and messaging for every Spend product Develop and refine messaging and positioning tailored to a new customer audience, simplifying complex value propositions into clear, concise, and compelling narratives that resonate. Build high-impact GTM collateral Create high-quality content across GTM channels—direct mail, email, ads, webinars, sales decks, and more—supporting campaigns across all customer segments with distinct, sharp narratives. Partner with Growth on campaign strategy and optimization Work closely with the Growth Marketing Lead to ensure campaign messaging is tested, iterated, and optimized based on performance data and qualitative feedback. Align GTM teams around consistent narratives Collaborate cross-functionally with Growth Marketing, BizOps, Sales, and SDR teams to ensure messaging is consistent, actionable, and tied to measurable impact. Equip Sales with best-in-class enablement Maintain a library of up-to-date materials (one-pagers, talk tracks, email templates, ad copy, pitch decks, etc.) that make it easy for Sales and SDRs to pitch, differentiate, and close. Create tight feedback loops with sales and product Establish feedback mechanisms with GTM teams to continuously refine content and positioning based on customer conversations, objections, and campaign performance. What you will need 8+ years of experience in product marketing, content marketing, or a related role, ideally in B2B SaaS or a similarly dynamic environment Proven experience in 0 → 1 environments – you’ve launched and scaled new GTM motions, products, or marketing programs from scratch Demonstrated ability to craft compelling messaging and content across a range of channels (sales decks, ads, emails, etc.). Strong copywriting and storytelling skills, with an ability to shift tone and style across formats Comfort working in ambiguous and fast-changing environments, with competing priorities and evolving requirements Proven ability to partner cross-functionally with marketing, sales, product, and ops teams to align on strategy and drive continued execution. Strong organizational skills to manage multiple projects and deliverables simultaneously Bonus: experience in cross-sell motions, downmarket marketing, and/or partnership-d