Senior Growth Manager, Paid Social

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Scaling to $1B ARR and beyond means we need senior operators who can drive outsized returns from paid social — and that's where you come in. At Rippling, the growth team is the tip of the spear of revenue generation. Our team's job is to maximize revenue by efficiently driving sales demos. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work. In this role, you'll own end-to-end paid social strategy and execution for two of Rippling's highest-growth product lines: Spend Management and IT. You will manage a multi-million dollar budget across LinkedIn and Meta, optimize full-funnel performance from awareness through pipeline, and run a rigorous experimentation program. You'll also identify and test experimental channels to diversify our paid social mix and unlock new pockets of growth. Hamid, a partner at Kleiner Perkins, recently said that “ Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world. ” As a member of our growth team, you’ll own the end-to-end performance of your channels, diligently optimizing while also exploring new and creative ways to inflect growth. This role is highly cross-functional - you’ll partner with our go-to-market, marketing operations, demand generation, and analytics teams (among others) in order to drive revenue efficiently. This is a high-impact role for a seasoned paid social marketer who thrives in fast-paced, data-intensive environments. You should bring deep platform expertise on LinkedIn and Meta, a track record of scaling B2B paid social programs, and the strategic judgment to know when to double down and when to kill an experiment. What you will do Own paid social strategy and budget allocation for Spend and IT across LinkedIn, Meta, and experimental channels — hitting or exceeding pipeline and efficiency targets. Build and execute quarterly experimentation roadmaps grounded in product-market hypotheses, buyer pain points, and competitive dynamics specific to Spend Management and IT. Optimize full-funnel performance — from audience targeting and creative strategy through lead qualification and pipeline conversion — using data to inform budget, bidding, and format decisions. Drive creative strategy in partnership with brand and demand gen, concepting and testing ad formats, messaging angles, and audience enrichment approaches that improve cost-per-SQO and pipeline value. Evaluate and pilot experimental channels (e.g., Reddit, X/Twitter, TikTok) to diversify the paid social mix beyond LinkedIn and Meta. Collaborate cross-functionally with demand gen, marketing ops, analytics, and product growth leaderss to align on goals, share learnings, and report on results. You'll be the go-to expert for paid social performance within your BUs. What you will need 4-6+ years of experience in paid social, performance marketing, or growth marketing, with hands-on experience managing campaigns on LinkedIn and Meta at scale. Deep platform expertise: You know LinkedIn Campaign