Sr. Sales Strategy Manager, GTM Expansion (Hybrid based in SF or NYC)

You will be based in our SF or NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role At Rippling, our GTM engine is scaling fast. As we push into new industries, segments, and geographies, the quality of our TAM (Total Addressable Market) for our GTM teams directly impacts how fast we can grow. We are looking for a talented Sr. Sales Strategy Manager to own that end-to-end. This is a high-visibility role at the intersection of data, strategy, and sales where your work will have a direct line to pipeline generation and revenue. This role will be responsible for expanding our TAM by evaluating and purchasing data from vendors, ensuring data quality meets our ICP standards, and work with internal cross-functional partners to bring it all together. What you will do Act as a business partner to Revenue Operations, Marketing, Data Engineering, and Finance on everything TAM-related Own Rippling’s TAM end-to-end – the account data foundation every sales territory and coverage decision is built on Evaluate, procure, and manage data vendors to expand our coverage into new segments, verticals, and geographies Ensure data quality fits ICP criteria by working closely with our internal team Drive account quality so reps spend time selling and less time working through bad data Lead cross-functional operations and communications between Revenue Operations, Marketing, and Finance on everything TAM-related What you will need 5+ years in Revenue Operations, Sales Operations, GTM Data Strategy, or similar role at a high-growth B2B SaaS company Deep experience with Salesforce (account/contact data model, data imports, reporting) Strong analytical skills — SQL proficiency, experience working with large datasets, ability to run yield analyses and vendor evaluations Experience managing third-party data vendor relationships (procurement, evaluation, ROI analysis) Familiarity with firmographic/technographic data providers (D&B, ZoomInfo, Apollo, Pitchbook, etc.) Understanding of territory design, account segmentation, and sales coverage models Strong cross-functional communication skills — this role interfaces with Sales, Marketing, Engineering, and Finance Bias toward operational rigor — this person needs to build repeatable processes, not just solve one-off problems Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com Rippling highly values having employees working in-office to foster a collaborative work environme