Director of Channel Marketing

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Rippling's Channel GTM organization is one of the fastest-growing go-to-market motions at the company, and we're looking for the marketing leader who will own all of it. This is a full-stack leadership role. You'll lead the entire channel marketing function across three independent teams: Accountant & HR Advisors, Broker, and Private Equity. Each channel has its own distinct buyer profile, partner economics, and GTM motion. Each runs a full marketing engine — demand generation, product marketing, content, enablement, events, and partner marketing. A strong foundation is already in place: proven messaging, active field programs, maturing partner programs, and strong cross-functional partners in Sales, RevOps, and Product across every segment. Your job is to take all of it to the next level — and build the org to scale into whatever comes next. This position reports directly to the VP of Corporate and Integrated Marketing. What you will do Lead the channel marketing org. Be the marketing GM for Rippling's channel GTM function. Set the vision, own the roadmap across all three segments, and hold a high bar for execution. Serve as the primary marketing voice in cross-functional forums — translating channel needs into budget, headcount, and program priorities. Develop the team beneath you and raise the bar across every channel. Own channel marketing strategy across all three segments. Accountant & HR Advisors, Broker, and Private Equity each have distinct buyer profiles, partner economics, and GTM motions. Set the strategic direction for each — and identify where shared frameworks, infrastructure, and systems create leverage across all three. You're the connective tissue that makes three independent channel motions smarter than the sum of their parts. Drive Product Marketing across the channel function. Define and evolve positioning across all channel personas. Build and maintain the full enablement suite — pitch decks, battlecards, one-pagers, objection-handling guides — and keep the field ahead of competition by synthesizing win/loss data, Gong insights, and partner feedback into sharper messaging. Own the narrative across channels and drive the content that puts it in front of partners and prospects at every stage of the funnel. Lead Demand Generation across all channels. Set strategy for integrated campaigns — audience segmentation, paid, channel mix, and attribution — and hold the team accountable to funnel metrics, partner-sourced SQOs, and pipeline contribution. Partner with RevOps to ensure every program is measured and optimized. Build and evolve ABM motions targeting high-value partners across all three segments. Elevate Field Marketing. Set strategic direction for the channel's physical presence — conferences, hosted events, lunch & learns, and partner activations — with every program tied to pipeline and embedded in Sales account strategy. Build scalable playbooks the team can run consistently across segments. Build and scale the team. Hire, develop, and retain strong marketers across all three channel