Director Growth, Emerging Products

About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Scaling from $1B ARR to $5B means we need to build an engine that drives growth across multiple product lines, buyer segments, and personas - accelerating growth from prospects and customers alike. That’s where you come in. As our Director of Growth for Emerging Products, you’ll build, coach, and lead a team of world class marketers who own non HCM products at Rippling. Your team will be responsible for generating and owning our Pipeline and ARR plans for these products and allocating the appropriate resources and tactics to achieve those plans. This is a highly cross-functional role, partnering closely with Product Marketing, Sales, Revenue Operations, Analytics, Creative, Content, and Marketing Operations to drive business impact. Together, you’ll develop and execute scalable, multi-channel growth programs that generate demand, accelerate deal velocity, and support the next phase of growth for some of Rippling’s most strategic emerging products. This is an exciting opportunity to build Rippling’s marketing strategy for key emerging products that are strategic to Rippling, many from the ground up—developing scalable, multi-channel campaigns that capture demand and accelerate deal velocity. The Growth team has been a key driver in Rippling’s trajectory. Mamoon Hamid, a partner at Kleiner Perkins said that “ Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world. ” As a senior marketing leader, you’ll mature our growth engine while pushing the boundaries in B2B marketing in a truly 1 of a kind compound startup. Success in role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation. What you will do Develop the worldwide, multi-channel strategy for creating and capturing demand across Rippling's emerging products. This will comprise a mix of tactics that will be supported by central growth teams and channel experts. Manage multimillion dollar annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue. You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn. Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets. Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders (including GM’s of product lines) to share learnings, brainstorm, and report out on results. Be able to manage multiple ARR plans with overlapping priorities and audiences but distinct goals and targets. This will require a strong ability to prioritize resources and manage stakeholders effectively. Although this is a leadership role, like every leader at Rippling (including our CEO Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero o