Senior Growth Manager, Global Cross-Sell (Hybrid in NYC)

You will be based in our NYC office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Scaling beyond $1B ARR means we need to build a demand generation engine that drives growth across product lines, buyer segments, and personas for both prospects and customers. That's where you come in. As our Senior Growth Manager for Global Cross-Sell, you'll own a critical slice of the business: being accountable as the senior business unit owner for cross-sell revenue across our Global product suites. You'll establish and lead the marketing strategy to reach your KPIs, serve as the connective tissue between Sales Development, Sales, and marketing, and build the programs and campaigns that deliver measurable impact. You'll look at the whole picture—from brand awareness through revenue—and develop full-funnel campaign plans to inflect KPIs throughout the funnel. This role is highly cross-functional. You'll partner closely with our brand, content, performance marketing, analytics, marketing operations, SDRs, and sales teams to help Rippling win. Your initiatives will directly affect LTV and net dollar retention, which have a huge impact on Rippling's enterprise value. Success in this role means diving in and landing quick wins, then identifying big bets to accelerate revenue generation. What you will do Own cross-sell pipeline numbers for our Global product suites and target account activation metrics. You are the senior point-person accountable for Global XS growth. Develop and lead the strategy for integrated marketing campaigns across channels — webinars, ebooks, paid ads, field events, direct mail, ABM, PLG initiatives, and outbound sales activations. Identify repeatable, scalable campaigns and project manage scaling them across international geos. Drive end-to-end campaign execution — define audiences and triggers, manage copy and creative development, launch, test, and iterate. Build and scale evergreen, trigger-based programs and multi-touch nurture campaigns, continuously optimizing budget allocation to high-ROI channels. Collaborate with content, brand, product marketing, performance marketing, sales, SDRs, analytics, and marketing ops to develop, execute, and optimize campaigns — and drive cross-functional alignment on shared priorities. Report on performance to leadership and stakeholders. Proactively surface insights, flag what's working and what isn't, and keep the organization aligned on progress against targets. What you will need 7+ years of experience in a fast-paced, analytical role — strategy, operations, product management, or growth — with a proven track record of driving measurable business impact in a B2B/SaaS hyper-growth environment. Exceptional data and analytical skills. You translate both quantitative data (SQL, Excel) and qualitative observations into clear, actionable business strategy. Data is how you think, not just how you report. A business-first mindset. You think in terms of revenue, pipeline, and retention — and can quickly learn and apply marketing channels (paid ads, webinars, direct mail,