Senior Growth Manager, Canada (Hybrid in Toronto)

You will be based in our Toronto office and will be required to be in office 3x/week. About Rippling Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @ Rippling.com addresses. About the role Scaling to $1B ARR and beyond means we need to scale our marketing initiatives in international markets, and that’s where you come in. Our team’s job is to maximize revenue by efficiently driving sales demos that convert into closed won deals. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work. In this role, you’ll own our inbound motion to drive qualified demos for new logo sales within Canada. You will manage a multi-million dollar annual budget, optimizing performance across existing paid social channels like LinkedIn and Meta, and you will run experiments on other channels like email, review sites and more. This role is highly cross-functional - you’ll partner with our go-to-market, demand generation, marketing operations, and analytics teams (among others) in order to efficiently drive revenue. Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a member of our growth team, you’ll own the end-to-end performance of your channels, diligently optimizing while also exploring new and creative ways to inflect growth. This is a major opportunity for a go-getter and somebody who’s hungry to operate in a fast-paced environment while working with a world class team. We expect you to be a self-starter, analytical, and eager to learn. What you will do Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms Develop channel strategy by understanding our products, buyer pain points, and channel dynamics. You’ll build experimentation roadmaps grounded in sound hypotheses and test & learn. You’ll scale what works Create a plan for scaling growth from email, paid channels (SEM, Meta, Linkedin, Affiliates), and content to expand our reach of key personas in finance, HR, and IT across Canada Improve your campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations Build and manage relationships. You’ll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales, and more in order to succeed in this role. Analyze data to understand what’s working and what’s not - from reading through replies to writing SQL and hopping into Excel. Proactively share insights and wins across the marketing team. You will find successful campaigns/tactics that Rippling roles out across the entire organization What you will need 5+ years of experience doing both quantitative and qualitative work in a fast-paced environment Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve. Cross-fu