Senior Agent Channel Marketing Manager

Honeycomb Insurance At Honeycomb, we're not just building technology; we’re reshaping the future of insurance. In 2025, Honeycomb was recognized by Dun & Bradstreet as “ Top 10 Best Start Up Companies to Work For ” in Israel, named by LinkedIn as “ Top 10 Startups in Chicago ”, and Newsweek’s " Greatest Startup Workplaces in America, 2025 ". Through the first half of 2026 we’ve been recognized on Inc. Magazine’s " Best Workplaces " List and Forbes " Fintech 50 ". How did we earn these honors? Honeycomb is a rapidly growing global startup, generously backed by top-tier investors and powered by an exceptional team of thinkers, builders, and problem-solvers. Dual-headquartered in Chicago and Tel Aviv (R&D center), and with 6 offices across the U.S., we are reinventing the commercial real estate insurance industry, an industry long overdue for disruption. Just as importantly, we ensure every employee feels deeply connected to our mission and one another. With over $100B in insured assets, Honeycomb operates across 23 states, covering more than 65% of the U.S. population and increasing its coverage. If you’re looking for a place where innovation is celebrated, culture actually means something, and smart people challenge you to be better every day - Honeycomb might be exactly what you’ve been looking for. What You’ll Do Honeycomb Insurance is growing its independent agent channel, and we need someone to own that growth end-to-end. The Agent Channel Marketing Manager owns the numbers: broker activation rate, GWP per agency, and submission volume from the agent channel through designing & implementing the programs that move those numbers. You will set the marketing strategy for how we bring agents on, activate dormant relationships, cross-sell to active producers, and win back lapsed ones. You will work alongside our Demand & Digital Lead on execution in our systems, but the strategy, content, messaging and the metrics are yours. This role requires deep familiarity with the commercial insurance distribution landscape. You need to understand how independent agents think, what they need to trust a new carrier, and what moves them to submit business. Lifecycle Program Design & Management Design and own the full broker lifecycle: onboarding, reactivation, cross-sell/upsell to active agents, and win-back for lapsed relationships Develop and manage broker segmentation strategy to personalize outreach and prioritize high-value agency relationships Build gamification mechanics around the principal/producer experience to drive increased GWP per agency Create content and messaging for broker-facing communications (emails, sell-through tools, and more) Collaborate with the Demand & Digital Lead on email execution and campaign deployment Agent Enablement Build and maintain a full enablement toolkit: sell sheets, product one-pagers, quote guides, objection handling documents, and territory-specific materials Partner with product management on in-product experience improvements and opportunities to increase agent engagement Ensure materials are current, accurate, and aligned with the broader messaging platform in partnership with the Content Marketing Manager Voice of the Broker Serve as the internal advocate for the agent channel, bringing broker feedback into product, underwriting, and GTM conversations Lead ongoing persona development for key agency types to inform targeting and messaging decisions Example KPIs we will measure success with: GWP from targeted agency acquisition programs Average submission volume and GWP per agency and increase over time Product adoption for new and existing lines / features Basic Requirements Required 5+ years of experience in the commercial insurance industry A deep understanding of independent agent distribution: how producers make decisions, what drives submission behavior, and how to build trust with agency principals Strong written and verbal communication skills: you can translate complex insurance concepts