Lifecycle Marketing Manager

About Engine At Engine, we’re transforming business travel into something personalized, rewarding, and simple. For too long, managing travel and spend has been overwhelming and fragmented — we’re here to change that. We believe the future of travel should be seamless and powered by technology that delights customers at every step. That’s why we’re building a platform that brings together corporate travel, a powerful charge card, and modern spend management in one place. To make this vision real, we’re looking for exceptional, mission-driven people to help redefine how businesses manage and experience travel. More than 30,000 companies already rely on Engine to support over 1 million travelers and billions in annual bookings each year. Cash flow positive with rapid growth, we pair exclusive Engine-only rates, industry-leading rewards, and intelligent automation to help businesses save money while delivering world-class personalization and convenience. Backed by Telescope Partners, Blackstone, and Permira, Engine has been recognized as one of the fastest-growing travel and fintech platforms in North America, with honors including the Deloitte Fast 500 and Built In’s Best Places to Work. About the Role Engine's travel booking platform is how teams find, book, and manage business travel. As Lifecycle Marketing Manager, you'll own key parts of the customer journey across our core travel experience, turning new users into loyal, repeat bookers and building the lifecycle programs that drive adoption, engagement, retention, and advocacy. Our travel platform serves a range of user types, from admins booking on behalf of others to frequent travelers managing their own trips, each with distinct behaviors, needs, and success metrics. Success in this role requires building deep fluency in how these users interact with the platform, understanding what "good" looks like across different segments, and designing lifecycle programs tailored to their unique dynamics. You'll have the creative freedom to design delightful customer journeys from scratch while leveraging data to prove what works. You'll work in lockstep with Product Management, Data, and Growth, and have direct influence on product roadmaps, cross-product strategy, and outcomes. Your Mission You will build and optimize lifecycle marketing programs across email, SMS, push, and in-app surfaces for Engine's core travel platform. You'll use data-driven customer journey design to drive product adoption, feature engagement, long-term retention, and expansion across the platform when there is clear user value. You'll establish the playbook for how Engine communicates with travelers and admins throughout their journey, while respecting that each user segment has its own behaviors, needs, and key indicators of success. Key Responsibilities Lifecycle Program Development : Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment. Customer Journey Design : Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement with the platform. Experimentation : Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously. Cross-Functional Partnership : Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. Contribute actionable insights from behavioral and campaign data to inform product decisions. Influence prioritization of lifecycle-driven improvements by clearly articulating customer friction and opportunity areas. Technical Execution : Independently build and launch lifecycle campai