Content Lead

About Quorso Quorso is helping enterprise retailers unlock execution at scale. Our platform turns data into action, surfacing the highest-impact opportunities across store operations and enabling teams to act on them consistently. The result: measurable improvements in sales, labor efficiency, and operational performance across thousands of locations. We work with global brands including Dollar General, Circle K, Currys, and Tractor Supply, and we’re building a new category around Intelligent Management. We’re at an inflection point: strong enterprise traction, expanding in the US, and a clear path to significant scale. Why Quorso Own and scale the commercial case for a company defining a new category Work at the intersection of product, market, and revenue Be part of a high-performing, tight-knit team that moves fast and focuses on outcomes Directly accelerate pipeline and deal velocity through high-impact commercial assets Join at a moment where your impact will be immediate and highly visible The Role We’re looking for a Commercial Content Lead to build the high-impact assets that turn market interest into revenue. This is not a “content calendar” role. You will own how Quorso wins, from category POV to deal-level business case, connecting product, positioning, and pipeline into a cohesive content engine. You will sit at the intersection of Product Marketing and Demand Generation, ensuring that our market-facing evidence translates directly into pipeline creation and deal progression. This is a hands-on role for someone who can think strategically and execute at a high level. What Success Looks Like (First 6-12 Months) Establish a clear, differentiated narrative for Quorso in the market Build a repeatable content engine that supports both pipeline creation and deal progression Accelerate deal velocity by identifying and removing content friction points in the mid-to-late stage sales cycle Equip Sales with high-impact content used in active deals Establish Quorso as the ROI-standard for Retail Ops through data-backed thought leadership and customer evidence What You’ll Do Own the Commercial Logic & Content Strategy Define how Quorso shows up in the market, from category POV to product use-cases Build and execute a content strategy aligned to pipeline goals and GTM priorities Bring messaging to life across the funnel Translate positioning into compelling content across thought leadership, campaigns, sales enablement, and digital channels Ensure consistency across all touchpoints, from first impression to late-stage deal support Support revenue directly Create content used in active sales cycles (executive briefs, ROI narratives, objection handling, case studies) Partner with Sales to understand deal dynamics and build assets that move opportunities forward Build category and thought leadership Develop Quorso’s POV on AI in retail operations and operational execution Work with leadership to produce high-quality thought leadership (reports, POVs, speaking content, authority-building POVs) Tell customer stories that sell Turn customer outcomes into compelling, credible proof points Partner with Customer Success and Sales to capture and scale real-world impact Maximise content impact and distribution Optimise asset utility into multiple formats across channels (LinkedIn, email, events, web) Ensure content reaches and resonates with target personas Partner across GTM Work closely with Demand Gen to fuel campaigns and ABM programs Collaborate with Product, Sales, and CS to ensure content reflects real customer language and needs Champion quality and voice Maintain a high bar for clarity, relevance, and differentiation Act as the ‘Champion of Commercial Clarity’ across all written and narrative-driven content Leverage AI thoughtfully Use AI tools to accelerate research, ideation, and production - while maintaining editorial judgment and quality What We’re Looking For 5+ years of B2B SaaS content or product marketing experience, idea