Marketing Data Analyst - Growth Marketing & Data Analytics

ABOUT TRUELOGIC At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. OUR CLIENT Our client is an actively growing, high-impact organization operating in the digital space, with a strong focus on data-driven growth and media optimization. Their marketing, engineering and growth analytics teams leverage a modern data stack to manage high-volume digital spend across major global advertising networks. They are currently augmenting their growth marketing team to maintain operational velocity and continuity during a temporary leave coverage, with a strategic view toward long-term platform expansion. JOB SUMMARY The Marketing Data Analyst is a high-agency, mid-level contractor responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok. Reporting to the Senior Director of Growth Marketing, you will partner directly with Digital Campaign Managers and external agency teams to combine external advertising platform data with internal business databases. This role requires a self-directed analyst who can jump into an existing modern data stack with minimal ramp-time, maintain conversion API pipelines, and utilize advanced SQL and dbt to synthesize complex datasets into clear, actionable budget recommendations for non-technical leadership. RESPONSIBILITIES - Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts. - Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub. - Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability. - Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget. - Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership. QUALIFICATIONS AND JOB REQUIREMENTS Must-Have Technical Expectations & Core Skills: - Seniority & Autonomy: Mid-Level expertise with the proven ability to operate completely independently without requiring constant direction or hand-holding. - Data Engineering Stack: Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub. - Analytics Platforms: Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma. - Marketing Analytics Depth: Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement. - Media Optimization: Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments. - Communication: Excellent English communication skills with a track record of translating technical metrics into clear business insi