Director of Events & Field Marketing

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better people. ABOUT THE ROLE This position will be responsible for elevating and executing G2-owned external and internal events, partner/sponsored/review booth events globally, as well as G2's North American field marketing program — while managing a team of marketing and events professionals. From tradeshows to executive dinners, from customer events to partner conferences, and from regional field activations to ABM-aligned executive roundtables, you'll be responsible for how G2 and G2's brand show up globally and in-region. As Director of Events & Field Marketing, you will be a key player in our mission to build the largest and most trusted software marketplace, helping G2 be everywhere you go for software. IN THIS ROLE, YOU WILL: - Shape and execute G2's combined event and field marketing strategy across four key areas: owned and internal events, tradeshows and conferences, partner/customer events, and regional field marketing activations - Use events and field programs to drive awareness and engagement with prospects and develop loyalty and growth with customers - Player-coach who can build and grow a high-performing, engaged team of events and field marketing professionals - Partner with the broader brand team to create a compelling and consistent experience across all event and field touchpoints, from invitation to registration to in-person - Partner with the sales and demand gen marketing teams to identify and activate in-person event and field revenue growth and renewal opportunities - Oversee the development and execution of G2's North American field marketing program, including executive dinners, roundtables, lunch and learns, partner co-marketing, sponsorships, and ABM-aligned regional activations - Ensure field marketing programs are tightly integrated with G2's account-based motion, working with demand gen and sales leadership to align target accounts, messaging, and follow-up - Work with the communications team to develop event and field agendas and content, a