Product Marketing Lead

Why Numeric Every business relies on accounting. Yet most software in the space was built in the early 2000s — clunky, slow, and far behind the curve on AI. Today, accountants are facing a growing, unsolved data problem https://numeric.substack.com/p/accountings-data-problem as a consequence of complexity, data, and system fragmentation — and they lack the tools to solve it. The problems are real, hard, and increasingly urgent. But they're solvable. Enter Numeric — the modern financial data platform for accounting and finance. Weaving together data, workflows, and AI-first solutions, we're empowering accounting teams to achieve verifiable, detailed financial data faster and make business decisions with greater confidence. We have strong product market fit and a growing base of customers who love our product — including Anthropic, Plaid, Brex, Betterment, and many more. We're backed by top-tier investors including Menlo Ventures, IVP, Founders Fund, and 8VC, along with founders and executives from Ramp, Segment, and other category-defining companies. About This Role You'll be the first senior product marketing hire at Numeric and the owner of our core product narrative. You’ll act as our chief narrative creator, bar setter for the function, and a player coach that enjoys running at PMM deliverables as much as charting what work is most impactful to get done across the team. As Numeric grows, you’ll run with messaging for a set of product releases on the horizon, scale a team of PMMs, and define what great product marketing means in the age of AI. What You'll Do - Own the core positioning and primary narrative for our broader product story. - Get deep into a technical product and a complex market to uncover what messaging resonates across personas and companies. - Set the quality bar for the function: world-class editing, feedback, and coaching along with leading by example with your own strong deliverables. - Build and own the product marketing roadmap: what work needs to happen, by whom, by when, and at what quality. - Build the working rhythms that connect marketing to sales, partnerships, and product. You’ll spot collateral gaps and strengthen positioning across the funnel. - Hire and grow the team. You'll define the shape of talent we need and evaluate for it rigorously. - Form a clear point of view on what product marketing should be as AI reshapes the discipline and help ensure product marketing at Numeric remains on the edge of what’s possible. This is a damn impactful job. Our team believes strongly that as the rate of code shipped increases, product marketing becomes even more critical for companies to nail. Having a clear story, understanding how to mobilize for a launch when product improvements are coming at light speed, and doing so in a time where AI is radically shift how work can be done - you’ve got a lot of great work cut out for you here. About You - 7+ years of experience, with 5+ years in product marketing. - You've operated as the only PMM or led the function—you've defined what to work on, not just executed against someone else's plan. - You're an exceptional storyteller who can build high-level narratives and communicate complex ideas with precision and concision. - You’re differentiated in how well you differentiate 😃. The idea of shaping a clear story in a field of related players is exactly in your strike zone. - You've marketed a technical B2B product (not purely consumer). - You're a strong editor and coach who raises the quality of everyone around you. - You bring empathy for sellers— sales reps love & see a real partner in you. Nice To Haves - You’ve worked in both smaller start-up settings (Series A / Seed) and seen scale firsthand (Series C+). - Experience in accounting, finance, or fintech. - A strong copywriting background. How We Work This role is in person in New York City or San Francisco (in office 5x/week). - Brick by Brick: To win, our team needs to show up and execute in each domain e...