Director of Brand

ABOUT SOLACE Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. Solace cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes. We're a Series C startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, Signalfire, and IVP. Our U.S. based team is lean, mission-driven, and growing quickly. Solace isn't a place to coast. We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way. Read more in our Bloomberg funding announcement here https://www.bloomberg.com/news/articles/2026-02-10/vcs-give-solace-health-1-billion-valuation-for-patient-advocacy-tech?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3MDczMDg4MywiZXhwIjoxNzcxMzM1NjgzLCJhcnRpY2xlSWQiOiJUQThVUzhLR0NURzEwMCIsImJjb25uZWN0SWQiOiJBRDYxODI0MTc0ODM0MTk0QTRENUZFNzkwMzNGMDJGNSJ9.TE2pFUAOQAPMUXFlzoQ7zeJvctq7cSibbZqtIwhW-2U&leadSource=uverify+wall. Most companies inherit their category. With healthcare advocacy, Solace is defining one. These are professionals who sit on the patient's side of the table, are covered by insurance, and are trained to navigate a system that was not built with patients in mind. We’re turning that idea into healthcare infrastructure, and our brand has to make the category legible while the product makes it indispensable. We require trust, because patients are handing over the hardest parts of their lives. Clarity, because the category is new and most people have never heard of an advocate. And a point of view sharp enough that, three years from now, healthcare advocacy and Solace are the same sentence. Reporting to the VP of Marketing and working directly with both Co-Founders and our Creative Director, the Director of Brand is responsible for executing how Solace sounds, looks, and resonates. Across advocates, patients, providers, payors, the press and eventually, the world. This is a hybrid role based in our Redwood City office. What You'll Do - Own the narrative. Positioning, messaging hierarchy, manifesto, voice. Every word that leaves Solace either reinforces the category we are building or dilutes it. You decide which. - Define the category in public. Partner with Comms and the Co-Founders on the press posture, the op-eds, the conference moments, the analyst briefings. Our goal is inevitability over simple awareness. - Lead brand campaigns end to end. Brief, concept, cast, ship, measure. You bring the idea, you defend it through the room, and you land it without it getting sanded down. - Be the last set of eyes. On the homepage, the onboarding email, the Super Bowl spot, the 10-K cover. If it carries the logo, it carries your standard. - Translate brand into growth. Work with Performance, so that brand compounds acquisition rather than competing with it. Soft metrics matter; so does CAC. What You Bring to the Table - 5+ years in brand, ideally spanning both an earlier-stage buildout and a later-stage scale moment. You have seen what breaks at each. - A portfolio that proves taste. Consumer brands with emotional stakes strongly preferred; healthcare is a bonus, not a requirement. Some of the best healthcare branding has come from outsiders. - A writer first. Brand at Solace lives in language before it lives in logos. You can draft a manifesto, a landing headline, and a press quote without losing the thread between them. - Obsessive about craft and allergic to template. You notice when a wordmark is off by two pixels and when a sentence ends on the wrong syllable. - A bias toward action. You get antsy if you are not