Director, Brand Marketing

About Onit: We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions. We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech. If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you. Position Summary: he Director of Brand Marketing owns Onit’s brand: the category narrative, corporate identity, and reputation that make Onit the name legal and legal ops leaders trust before a sales conversation ever begins. This role leads Engine 1, Brand, and is accountable for how Onit shows up everywhere it is seen. Onit is in an active platform transition — moving from a workflow-based legal operations platform to an AI-native platform anchored on Unity — and this leader will own the brand narrative through that shift. Reporting to the VP of Marketing, this leader sets the master narrative and brand standard that Product Marketing translates into product messaging and that Revenue Marketing carries into demand. The role owns the company story and reputation, not the pipeline and not product-level positioning, and partners closely with both to keep the lines clean. This role will consolidate and build out the brand team, bringing dedicated focus to a function that has operated across multiple contributors. Success in this role means Onit owns a clear, differentiated position in the legal AI category, brand awareness and share of voice grow against named competitors, and the organic, earned, and owned channels operate as an always-on engine that makes Onit impossible to ignore.