Founding Director of Product Marketing

About the job Role : Founding Director of Product Marketing Location : Remote, anywhere in the United States Team : Marketing Reports to : VP of Marketing Stage : Series A, B2B SaaS The Company Enterpret is redefining how businesses understand and act on customer feedback. We’re building an AI-native platform that centralizes feedback from every source - surveys, reviews, support tickets, communities and turns it into clear, actionable insights that drive business growth. We’re trusted by some of the world’s most customer-obsessed companies from Canva, Notion and Perplexity, and backed by top-tier investors like Kleiner Perkins, Canaan Partners and Peak XV Partners (previously known as Sequoia India). Our mission: to unlock the voice of the customer for every product team on the planet. The Role We’re looking for a Founding Director of Product Marketing who can turn strategic narrative into market momentum. You’ll work side by side with the VP of Marketing to shape Enterpret’s category story and bring it to life across launches, campaigns and enablement. Your focus is to bridge strategy and execution by taking positioning, insights, and vision and translating them into messaging, content, and GTM programs that drive awareness, credibility and demand. You’ll partner closely with the Growth Lead to fuel the inbound engine - ensuring every launch, message and piece of content aligns to how buyers search, learn, and convert. This is a true 0→1 role. Our ICP, positioning, and category narrative are still being sharpened. We’re looking for someone who has done this work at an early-stage company and can help us build the foundation (and decision rules) that the entire business can scale on. This role is heavily enterprise-oriented, with complex sales cycles where sales enablement and category education matter. This role is also for someone who wants to challenge their skills, who loves making ideas concrete and wants to leave fingerprints on how Enterpret becomes the category leader in this space. Responsibilities In this position, you will : Fuel inbound growth: Work with Growth to turn insights, launches, and thought leadership into campaigns, content, and programs that generate organic and earned demand. Shift our inbound engine from primarily competitive capture to category education, so buyers discover Enterpret earlier and make us their first call. Bring the category to life: Turn Enterpret’s vision into clear, differentiated stories that resonate across every market touchpoint. Internally, define and enforce decision rules (positioning, ICP, category POV) so the company speaks with one voice across Marketing, Sales, Product, and CS. Create a small set of marquee “category education” assets early (e.g., POV narrative, category guide, competitive story, proof-based messaging) and build a scalable content engine from there. Execute GTM launches: Lead product and feature launches end-to-end from messaging and positioning to campaign rollout and internal enablement. Build enterprise-ready sales enablement: talk tracks, objection handling, competitive narratives, proof points, and discovery frameworks. Enable the business: Work with Sales, Product and CS teams to translate insights and proof points into compelling, market-facing stories. Partner closely with our Head of Customer Intelligence. Measure and iterate: Use data and feedback to refine messaging, campaign assets and positioning over time. Define what “winning” looks like early (e.g., improvements in inbound quality, conversion rates, sales cycle confidence, and category signal) and instrument feedback loops with Growth + Sales. Essential Requirements 8+ years of B2B SaaS product marketing experience, with at least one early-stage (Series A–B) “0→1” experience where you helped define positioning/ICP and built core GTM foundations. Proven experience executing GTM programs and launches that drive tangible market impact. Exceptional storytelling and copywriting skills - you ca