Partner Marketing Manager

WHO WE ARE Imprint is building a platform that helps the world’s best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to predict what each customer will do next and act on it, so brands can offer powerful financial products without becoming a bank. Co-branded cards alone account for over $300 billion in U.S. annual spend, and most still run on legacy bank rails. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we’re building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you. PARTNER MARKETING MANAGER Role Summary As Partner Marketing Manager, you will own marketing outcomes for several of Imprint's largest co-branded credit card partnerships. This role drives partner growth through planning, acquisition strategy, and campaign execution across paid, owned, and partner channels. You will act as the CMO for your assigned partners: building annual marketing plans aligned with General Managers and partners, optimizing full-funnel performance from application through retention, and ensuring efficient, high-impact campaign delivery. This role blends hands-on technical execution with strategic planning and partner relationship ownership as Imprint scales its co-branded portfolio. What Success Looks Like in the First 90 Days - Built a 12-month marketing plan for each assigned partner with quarterly execution detail, aligned with GMs and partner stakeholders - Developed a funnel optimization roadmap covering application → activation → spend → retention, with clear prioritization of where each partner's funnel needs attention - Created a partner marketing playbook defining audience segmentation, positioning, messaging strategy, and channel approach—usable internally by creative and campaign teams and externally in partner conversations - Launched or iterated on campaigns in at least two channels (e.g., lifecycle, paid social, direct mail, affiliate) with measurable performance improvements - Established strong working relationships with GMs, Lifecycle Managers, product, engineering, and marketing analytics - Demonstrated technical fluency in campaign deployment tools and workflows Responsibilities - Own marketing planning, execution, and performance for major co-branded partners, with accountability for partner growth outcomes - Build and maintain 12-month marketing roadmaps in partnership with GMs, including quarterly planning and budget allocation - Design and execute acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email) - Partner with Lifecycle Managers and analytics to optimize full-funnel performance: application rate, approval rate, activation rate, spend behavior, and retention - Develop experimentation frameworks and run tests to improve CAC, LTV, and partner-specific KPIs - Create audience segmentation, positioning, and messaging strategies that enable creative teams and strengthen partner channel marketing - Own relationships with external vendors (affiliate platforms, direct mail bureaus, media agencies) and internal cross-functional partners (product, engineering, analytics, creative) - Track and report on key metrics including application volume, approval rate, activation rate, insurance attach, partner revenue, retention, and LTV - Identify gaps in marketing infrastructure or proces