Growth Marketing Lead

WHO WE ARE Nova Credit is a credit infrastructure and analytics company that enables businesses to grow responsibly by harnessing alternative credit data. The company leverages its unique data infrastructure, industry-leading analytics & FCRA-compliance to help lenders fill in the gaps that exist in traditional credit analytics. Nova Credit provides access to the fragmented universe of consumer financial data and transforms it into compliant, actionable risk analytics through a suite of solutions designed to increase conversion through expanded coverage, speed, and reliability. Nova Credit supports over 7,000 businesses including organizations such as HSBC, SoFi, Scotiabank, Appfolio, and Yardi, who work with Nova Credit to make smarter credit decisions through cash flow underwriting with Cash Atlas™, quickly and accurately verify income with Income Navigator, verify income and assets with Eligibility Compass, and reach new-to-country consumers with Credit Passport®. We were recently named in Forbes’ Fintech 50 in 2025 and Built In’s Best Places to Work, 2025 . Nova Credit offers a dynamic and inclusive work environment where you can meaningfully impact the lives of people historically excluded from the credit system. We value diversity, intellectual honesty, and innovation and are committed to supporting our team members' professional growth and development. If you're passionate about leveraging technology to drive financial inclusion, we want to hear from you! THE OPPORTUNITY As Growth Marketing Manager for our Property Management business unit, you'll drive awareness, demand generation, and thought leadership across the rental housing ecosystem. You'll be responsible for creating compelling campaigns and executing targeted field marketing initiatives that showcase how Nova Credit's solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass—are transforming tenant screening for property management platforms, management companies, and property owners. This role requires a growth marketing, campaign creator with strategic storyteller experience who can translate complex applicant data concepts into clear value propositions for property owners. You'll work closely with our Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the property management vertical. This is a hybrid role (3 days per week in office on Mondays, Tuesdays, and Thursdays), based in the New York City Metropolitan area with 20% travel for conferences, client events, and regional roadshows. WITHIN THE FIRST MONTH, YOU'LL: Understand Nova Credit's value proposition, products, and positioning within the property management ecosystem Familiarize yourself with key partners (Yardi, AppFolio, MRI, Entrata, etc.) and the unique needs of property management platforms, management companies, and property owners Review and audit existing marketing assets and identify content and campaign gaps across audience segments Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition WITHIN THE FIRST QUARTER, YOU'LL: Develop and deliver flagship content pieces for each core audience: Platforms, Management Companies, and Property Owners Execute Nova Credit's presence at 1-2 major industry conferences Build relationships with partner marketing teams to enable co-marketing initiatives Begin outlining regional roadshow strategy and pilot framework WITHIN THE FIRST YEAR, YOU'LL: Own the complete content roadmap for the property management vertical, producing high-quality assets that drive pipeline and partner adoption Lead Nova Credit's conference strategy for property management, including booth presence, speaking opportunities, and networking events at 4+ industry events annually Launch and iterate on regiona