Social Distribution Manager

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us. As our Social Distribution Manager, you will own how Profound shows up across social channels, with a particular focus on LinkedIn as our primary growth engine. You will build the systems that turn our executives, employees, and customers into a distributed media network. One of your biggest advantages is that Profound produces original research that no one else has. You will partner closely with our research and customer teams to mine insights and turn them into high-performing social content. You will own the pipeline from raw data to viral posts and identify what is interesting, shaping the narrative and getting it in front of the right audiences. This is a role for someone who thinks in systems, obsesses over what makes content spread, and wants to build a distribution engine, not just a marketing calendar. WHAT YOU’LL DO - Own Profound’s social distribution strategy across LinkedIn, X, and emerging platforms, with LinkedIn as the primary focus - Partner with our research team to identify compelling insights and data points, then translate them into social content that drives engagement and establishes Profound as the authority on AI visibility - Build and manage the research-to-social pipeline, a repeatable process for turning internal data, customer insights, and original research into a steady stream of high-performing posts - Work closely with customer-facing teams, including Sales, Customer Success, and Post-Sales, to surface stories, quotes, and proof points that resonate with our audience - Build and run our executive voice program for our internal thought leaders, developing their points of view and ensuring a consistent, high-quality presence that positions Profound as the category leader - Design and scale an employee advocacy program that turns Profound’s team into a coordinated distribution network, including content kits, training, and tracking - Set creative direction for social and video content, working closely with a videographer to ensure every piece is built for distribution from the start - Develop distribution playbooks that maximize the reach and lifespan of pillar content, turning reports, webinars, and launches into sustained social campaigns - Experiment with formats, timing, and platform-specific tactics to continuously improve engagement and reach - Track what is working with rigor, own social analytics, report on performance, and use data to refine strategy - Collaborate with Content, PMM, and Comms to ensure launches, campaigns, and thought leadership are amplified with cohesive distribution plans - Stay ahead of platform changes, algorithm shifts, and emerging distribution channels and adapt our approach accordingly WHO YOU ARE - You have built social distribution programs that drove measurable growth, including follower counts, engagement rates, and attributed pipeline, and you can point to results - You understand LinkedIn deeply, including what performs, why it performs, and how the algorithm rewards and punishes different behaviors - You have a strong instinct for what is interesting and can look at a spreadsheet of data or a customer call transcript and spot the insight that will make people stop scrolling - You are a strong writer who ca