GTM Enablement Associate

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us. We are hiring a GTM Enablement Associate to sit at the intersection of our GTM Enablement and Product Ops teams. As we scale to 100+ GTM hires, every seller, CSM, and SE needs a clear, current, and credible understanding of what Profound does today, what's shipping next, and why it matters to buyers. This role keeps those two functions in lockstep and makes sure product knowledge flows cleanly from Engineering and Product into the field. WHAT YOU'LL DO - Build and maintain the authoritative source of truth for what Profound's product does today, how it works, and what is changing - Embed with Product and Engineering as new features ship to document capabilities, behaviors, and edge cases in real time - Translate technical capabilities into clear buyer value, positioning, and competitive differentiation - Partner closely with sales leadership to turn product knowledge into field-ready training, playbooks, demos, and launch materials - Serve as the trusted liaison between Product and the field, surfacing customer and seller feedback into the roadmap - Own product launch readiness across Sales, Customer Success, Solutions Engineers, and Partners so nothing ships without a clear enablement story - Maintain documentation and knowledge systems that scale as we hire 100+ GTM team members this year - Equip AEs and Solutions Engineers to confidently demo and explain Profound's differentiation across AI search and agentic workflows - Define and track field product fluency, including time-to-competency on new releases and accuracy of field messaging WHO YOU ARE - 2 to 4 years of experience in a generalist role such as consulting, operations, product, marketing, or early-career GTM - Comfortable speaking with engineers and asking the right questions, without needing to understand every detail of how the product works under the hood - Excellent writer who can turn complex systems into crisp, durable documentation that the field will actually use - Able to translate technical concepts into buyer value and into clear, useful selling materials - Comfortable working in unstructured environments and bringing order to ambiguity across multiple teams - Credible partner to both engineering and sales counterparts - Energized by speed, ambiguity, and a product surface that is changing every week LOCATION This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $150,000 to $170,000, depending on experience. Profound's total compensation package includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring. #LI-DNI Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.