Director of Demand Generation

We are WisdomAI. We exist to help people unlock clarity from complexity. WisdomAI builds AI-powered analytics that put answers directly in the hands of the people closest to the business. Our platform doesn’t just surface insights — it explains the why behind them, helping teams move from data to decisions with speed, confidence, and context. We’re trusted by companies like Cisco, Patreon, and Rubrik — and we’re just getting started.The problems here are hard, and the expectations are high. Our team is energized by both. If you’re compelled by ambitious problems, high standards, and meaningful ownership, you’ll thrive here. HELP BUILD THE GROWTH ENGINE BEHIND A NEW AI CATEGORY WisdomAI is defining a new category in enterprise AI: Agentic Analytics — replacing dashboards with AI systems that understand business context and deliver trusted insights automatically. Backed by top-tier investors and trusted by companies like Cisco and ConocoPhillips, we’re entering a major growth phase and building the marketing engine to support it. We’re looking for a Director of Demand Generation to own and scale our pipeline engine. This leader will drive our demand strategy across events, field marketing, paid media, webinars, ABM, and integrated campaigns — turning marketing programs into measurable revenue impact. This role reports to the Head of Marketing and works closely with Sales, Product Marketing, and Design to build a modern, data-driven demand engine. WHAT YOU’LL OWN DEMAND STRATEGY - Own the end-to-end demand generation strategy and pipeline creation model - Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content - Align marketing programs to revenue targets and sales priorities PIPELINE GROWTH - Drive marketing-sourced and marketing-influenced pipeline - Partner closely with Sales to identify target accounts and design programs that create meaningful engagement Build scalable demand programs that consistently generate qualified opportunities DATA, MEASUREMENT & OPTIMIZATION - Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact - Be deeply analytical and continuously optimize campaigns based on performance - Turn insights into repeatable growth playbooks MARKETING INFRASTRUCTURE - Manage and optimize marketing automation and lead lifecycle processes (HubSpot) - Improve lead routing, scoring, nurture flows, and campaign tracking - Build systems that support scale as the company grows CROSS-FUNCTIONAL COLLABORATION - Work closely with Sales on account targeting, pipeline generation, and campaign alignment - Partner with Product Marketing to translate positioning into demand programs - Collaborate with Design to create high-performing campaign assets WHAT WE’RE LOOKING FOR - 10+ years of experience in demand generation or growth marketing - Proven experience building pipeline programs at early-stage B2B SaaS companies - Strong growth marketing mindset — constantly testing, iterating, and optimizing - Deep focus on pipeline impact, conversion rates, and ROI - Highly analytical and data/measurement obsessed - Experience running integrated campaigns across multiple channels - Hands-on experience with HubSpot or similar marketing automation platforms - Strong collaborator with sales teams and cross-functional partners WHY THIS ROLE IS EXCITING - You’ll build the demand engine for a category-defining AI company - You’ll have direct ownership of pipeline growth - You’ll work closely with leadership and help shape the go-to-market strategy - You’ll have the opportunity to build scalable programs from the ground up WHAT SUCCESS LOOKS LIKE Within your first year: - A predictable and scalable pipeline engine is in place - Marketing programs consistently drive qualified opportunities - Sales and marketing operate in tight alignment around pipeline targets - Demand programs are measurable, optimized, and repeatable If you love buildi