Performance Marketing Lead

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in! At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more. About the role... We’re looking for a Performance Marketing Lead to own and drive Duolingo’s global user acquisition campaigns across 100+ markets. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide. 🧠 You will... Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth. Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth. Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution. Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics. Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact. Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities. Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals. ✅ You have... 7+ years of experience running large-scale, global mobile acquisition campaigns. Strong analytical skills, with expertise in mobile attribution and marketing analytics. A successful track record of owning and optimizing large performance marketing budgets with direct, hands-on execution. Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices. Exceptional ability to translate data into strategy and clearly communicate findings to stakeholders at all levels. Experience working with and managing agency partners to deliver against performance targets. A strong drive to make an impact, a hands-on approach to experimentation, a low-ego attitude, and a genuine passion for teamwork and collaboration. ⭐ Exceptional candidates will have... STEM degree. Experience in running performance marketing for a top subscription-based mobile app. Familiarity with incremental measurement methodologies (e.g., geo-lift, incrementality testing, media mix modeling). A passion about Duolingo’s mission to make education universally accessible. The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role! Salary Range: $163,200 — $244,800 USD Take a peek at how we care for our employees' holistic well-being with our benefits here . We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or...