Senior Manager, Product Marketing

What We Do At GoGuardian, we’re helping build a future where all learners are ready and inspired to solve the world’s greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe. What It’s Like to Work at GoGuardian We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why “I love the people here” is one of the most frequent comments we hear from Guardians. The Role: We are looking for a Senior Manager, Product Marketing to shape and scale product marketing strategy across our K-12 product portfolio. This leader will play a pivotal role in driving new business growth, product and customer success, and renewals through a deep understanding of the market and innovative product positioning that builds demand and wins deals. This position sits on the Marketing leadership team, reporting to the Senior Director of Marketing. The ideal candidate is a hands-on product marketer with demonstrated experience scaling the PMM craft in a complex, multi-product B2B business. What You’ll Do: Lead the development and execution of comprehensive go-to-market strategies that drive the success of GoGuardian products across multiple market segments. Conduct market analysis and competitive monitoring to identify emerging trends, anticipate customer needs, and inform new product innovation. Develop compelling narratives and product messaging that position GoGuardian to win with multiple personas across the buying committee and user base. Develop and oversee go-to-market plans for new product and feature launches, including positioning, campaign strategy, and sales enablement. Drive the creation of high-impact marketing assets, such as sales collateral, product playbooks, messaging frameworks, digital marketing assets, and long-form videos to support all channels. Analyze performance and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement. Identify and implement AI solutions to drive operational efficiencies and scale output Hire, manage, and mentor a small team Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology. Collaborate closely with cross-functional teams, including product management, sales, sales enablement and other marketing teams to ensure alignment and efficient execution. Who You Are: 8+ years of hands-on product marketing experience and team management Experience managing a multi-product portfolio with unique personas and aligning each product with the overall company strategy Experience leading multiple strategic initiatives at once and executing to hit objectives in a fast-paced environment Customer-centric approach and desire to be a voice of our customers Ability to anticipate future trends in education technology and influence product roadmaps accordingly Strong work ethic, combining bias for action with innovative thinking Experience leading research initiatives and analyzing market data, customer feedback, and product performance metrics to inform decision-making Ability to identify and address product challenges through data-driven analysis Self-starter and proactive problem solver who can identify and set short and long-term priorities Driv